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Srixon Introduces Z-URC Golf Ball

November 2, 2006

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Z-UR Family’s Newest Arrival A Multiple Winner on Tour

ATLANTA-November 1, 2006 Srixon Sports, a world leader in golf ball and golf club technology, today announces the latest addition to its award winning and tour proven Z-UR family of golf balls, the Z-URC. Like the other members of the Z-UR franchise, the Z-URC has enjoyed great success at the world’s elite level with multiple wins across the globe, including Jim Furyk at the Wachovia Championship and Canadian Open; Karrie Webb at the Kraft Nabisco Championship and Michelob ULTRA Open; and Wayne Perske at the Token Homemate Cup.

The revolutionary new Z-URC golf ball has several features that only a technology leader like Srixon could develop. It starts with the softest urethane-elastomer cover we’ve ever developed which delivers outstanding spin control on approach shots and around the green. At an astounding .02 inches thin, this unique cover provides for the largest and fastest Energetic Gradient Growth core Srixon has ever developed, meaning you don’t have to sacrifice distance to gain this control. Finally, the 330 dimple pattern of the Z-URC combines high trajectory with a penetrating ball flight for stability in all cross winds and head winds.

"With the new Z-URC, Srixon has already proven we have winning technology as a result of the 5 wins our staff professionals have had across the globe," said Richard Stamper, Srixon’s President. "The fact that the Z-URC exists is itself a testament to the technology that Srixon possesses. In working closely with all of our tour players, those with lower spin launch conditions and those who like to control their iron shots and short game with spin versus trajectory, were looking for a Z-UR type of product that provided slightly more spin without sacrificing distance. Our engineers came up with a modification to the existing Z-UR technology platform utilizing an all new, incredibly soft and thin cover, and created the golf ball that Jim Furyk has used to successfully reach number 2 in the world rankings," added Stamper

"I have had a career year in terms of tournaments won, prize money earned and world ranking", said World Number 2, Jim Furyk. "I know the Z-URC has played a big part in that for me. When I first started working with Srixon, I told them I was different from most tour players in that I attack golf courses from the green back to the tee. So the first thing a golf ball has to do is perform around the greens and with the short approach shots which are my bread and butter. But I can’t sacrifice distance either with the power game that the PGA Tour has become. And with the Z-URC I’ve managed to pick up yards. That’s an unbeatable combination."

Added Masters runner-up Tim Clark, "The Z-URC is an exceptional golf ball. I haven’t given up any distance with it off the tee but my distance control with the irons has been great all year. The Masters is a golf tournament where you have to have incredible control of your ball flight and short game and at the length the course is stretched to, you need every yard off the tee. They said only the bombers could contend and I credit the Z-URC with helping me dispel that notion."

The Z-URC will be sold exclusively in on- and off-course golf shops and carries a suggested retail price of $55 per dozen.

Srixon Z-URC Specifications

Construction: 3-piece

Cover: Softest urethane-elastomer cover (32 Shore-D) and .020" thick

Boundary Layer: High resilient ionomer

Core: Proprietary Polybutadiene Formulation

About SRI Sports (Kobe, Hyogo, Japan)

SRIXON Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports Limited. SRI Sports Limited is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology. SRIXON golf balls have earned over 25 tournament victories on multiple professional tours around the world in 2006. For more information about SRIXON please visit www.srixon.com.

Contact:
Heidi B. Sheehan

732.741.1464

heidibianchi7@msn.com

Mike Pai, Srixon Sports USA, Inc.

678.518.5121

mike@srixon.com

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