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Softspikes Captures Tour Championship 2nd Year In A Row

November 8, 2006

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5 Of The Top 10 Finishers, Including The Winner Wore Softspikes-Brand Cleats, Marking The 167th PGA TOUR Victory For The Softspikes-Brand

Gaithersburg, Maryland, November 7, 2006 â?¦ As it celebrates 10 consecutive seasons as the #1 Cleat on the PGA TOUR, Softspikes® brand cleats, made by PrideSports, the world’s leading cleat company, captured the 2006 TOUR Championship this past weekend at East Lake Golf Club, in Atlanta, Georgia, marking the 167th victory on TOUR for Softspikes-brand cleats and the second year in a row that the winner of this event has worn Softspikes. Further, Softspikes dominated the field as Pulsar by Softspikes was the number one choice among plastic cleat wearers and more than half of the players choosing to wear plastic wore Softspikes brand cleats.

"It is extremely rewarding to continually see that the majority of players wearing plastic cleats are still choosing to wear our product," said John Hohman, Director of Product Marketing, PrideSports. "It creates a true testimonial of the comfort, traction, and performance characteristics of our cleats."

Pulsarâ?¢ by Softspikes® features the Company’s proprietary Reactive Comfort Technologyâ?¢. Through this technology, Pulsar delivers maximum comfort and performance via a 16 component design that reacts to every angle of force exerted by the golfer. As part of this design, flexor knuckles placed at the flex point on each of Pulsar’s eight legs offers enhanced strength, responsiveness and more than twice the flexibility of any cleat on the market. In addition, reinforced arched webbing between each of Pulsar’s legs delivers instant energy return every time the cleat is compressed. As a result, all of these features combine to produce a cleat offering unmatched stability and comfort.

Softspikes is a division of Pride Sports, which was formed in January 2003, following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, Pride Sports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.

Contact:
Glenn Mastro

gmastro@mastrocomm.com

Mastro Communications, Inc

732-469-5700

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