Manhattan Beach, CA – November 15, 2006 – Vertical Communication Technologies (VCT), the leading provider of membership marketing management, sales process management, and e-publishing solutions to the private club industry announced today that The Ritz-Carlton Golf Club, Creighton Farms has implemented MarketReachâ?¢ to manage the overall sales process at its new golf club and residential community in Virginia.
The Jack Nicklaus designed Creighton Farms Golf Club, located just west of Washington DC, is the centerpiece of the 900+ acre community where approximately 182 custom homes will be built on 3-6 acres estate lots. A key component of the experience being shaped for homeowners and members of the private golf and country club will be The Ritz-Carlton legendary five-star service and lifestyle, including a myriad of social and concierge offerings to members and residents within this country club community.
"VCT was chosen for its unique ability to track multiple sales processes, including both real estate and new membership sales, as well as supporting our goal of delivering world-class services to our members," said BJ Purdum, Executive Director, Member Services & Marketing for Juno Properties, LLC, the developer of The Ritz-Carlton Golf Club, Creighton Farms. "And, we see the value of this kind of system continuing long after the home sales process is complete because everything we need to know about our members is consolidated into one database."
VCT is the pioneer of Relationship Management Solutions (RMS) for the golf & club industries. Since 1999, VCT has helped hundreds of clubs and other industry organizations nationwide rapidly implement solutions to drive increased sales and marketing effectiveness – the most recent of which, the ClubPublisherâ?¢ e-publishing service, which has grown to be the company’s most popular offering.
"VCT’s ability to configure MarketReachâ?¢ to meet the needs of our real estate sales team was a real plus", according to Kim Fortunato, Sales Director at Creighton Farms. "They showed a real understanding of our business."
VCT’s web-based solutions allow clubs and organizations involved in residential development to more effectively manage prospects, with detailed sales pipeline visibility, as well as communicate more efficiently with target audiences, whether members, or prospects.
Dan Sharry, VCT’s Vice President of Sales & Marketing, stated, "Having a company of this caliber show their trust in our solutions is very gratifying. I’ve always believed that you’re known by the company you keep. The Ritz -Carlton Golf Club, Creighton Farms is a world-class organization and a world-class brand, so it’s a privilege to be working with them."
About Creighton Farms
The Ritz -Carlton Golf Club, Creighton Farms is the finest private golf club and community ever created in Northern Virginia . Creighton Farms is being developed through a partnership formed between Juno Properties LLC together with Creighton Enterprises, and features a Jack Nicklaus Signature golf course to be operated by The Ritz-Carlton Hotel Company. For more information, please visit http://www.creightonfarms.com/
About VCT
Since 1999, VCT has been the leading provider of Relationship Management Solutions (RMS) to the golf and private club industries. By combining best-of-breed technologies with proven communication, sales and marketing methodologies, VCT has helped hundreds of clubs nationwide rapidly implement solutions to drive increased member loyalty while achieving sales and marketing effectiveness. With a focus on both top line performance and bottom line results, VCT’s line of Reachâ?¢ Solutions and E-Publishing Services continue to exceed expectations. Each solution empowers our clients to drive continued loyalty, as well as increased revenues, profitability, and growth. For more information, please visit VCT on the web at www.vctcorp.com .
Contact:
Dan Sharry
VP, Sales & Marketing
Vertical Communication Technologies
877.258.2676 ext 214
dsharry@vctcorp.com
