Glenbrae Golf apparel has rolled out the red carpet and given prospective customers the VIP treatment with the aim of demonstrating the outstanding performance benefits of its new Spriol Seamless Technology knitwear line.
In part of a targeted sampling programme influential club professionals received a special VIP pack containing a sealed Glenbrae Spirol Lambswool sweater with a personal message from Vice President of Sales, Tom Armitage inviting them to wear the garment and discover the performance benefits form themselves. "Reception to the programme has been very well received and sales are show strong sales growth across key states across the US" commented Armitage.
Joe Spivak, Head Professional at the Garrison Golf Club, NY was one of the customers to reeeive the VIP pack and was quick to offer positive praise, "I’ve never seen a technically advanced sweater like this, it is quite simply the best sweater I’ve ever worn. The product sells through great and customers rave about the comfort and the fact they’re machine washable! Try one and you’ll never where another sweater!"
The Technologies
SPIROL is a high technology yarn spinning process blending 100% Merino lambs wool with SPIROL. The result is a multi component yarn which contains excellent elastomeric properties, which when knitted produces a modern fabric providing ground-breaking performance benefits.
Typically, a knitted garment consists of separate parts–the front and back body panels and the sleeves, which are sewn together afterwards. In sharp contrast, SEAMLESS TECNOLOGY knitwear is produced in one entire piece, three-dimensionally, directly on the knitting machine.
Key Performance benefits of the product are:
– Fully machine washable
– Superior comfort and fit
– Increased elasticity providing outstanding shape recovery
– Improved swing freedom due to no seams
– Significant garment structural stability
– Improved durability, resistance to wear
– Very low Pilling, excellent rating in industry tests
For further information on Glenbrae knitwear please call:
North America – Tom Armitage 773-871-0313
Europe – Giles Birkhead +44 1484 843732
Or visit our website www.glenbraegolf.com our media centre including full image library, password gbknitwear
Contact:
Media relations provided by Andrew Keast Marketing
Tel: +44 1484 661290. Mobile: +44 7881 913810.
email: andrew@andrewkeastmarketing.com
web: www.andrewkeastmarketing.com
