Waterloo, Ontario, November 19, 2006. . . . . Tournament Sports Marketing Inc. (TSM), a leading golf marketing company in Canada, has announced the acquisition of Nancy Lopez Golfâ?¢ (NLG) brand from Women’s Unlimited Golf. TSM, based in Waterloo, Canada, has been the Canadian licensee for NLG since its inception in 1999. NLG is one of Canada’s leading brands in women’s golf equipment and apparel.
"Our direction in Canada has been dramatically different than the U.S. in terms of both product offerings and marketing strategy," noted Kim Bauer, President of Tournament Sports. "Based on the success of the brand in Canada, we are confident that we can implement a similar strategy and grow the NLG brand globally."
TSM is one of Canada’s leading golf companies marketing Antigua, Etonic, Bridgestone and Tour Edge, in addition to Nancy Lopez Golf. This is the company’s first golf venture outside of Canada. However, Tournament Sports has operated its successful U.S. skate subsidiary since 1992 and also has distribution in 18 countries worldwide. "We have learned some important lessons in terms of logistics and customer support in skates that will serve us well in the Lopez initiative," stated Bauer.
"I’m delighted with the change in ownership and I look forward to working with Kim and his team in re-introducing the Nancy Lopez Golf brand in the U.S. market," commented Nancy Lopez. "I had the opportunity to witness first hand their success in the Canadian market and am very excited."
The debut of the new Nancy Lopez Golf will be at the 2007 PGA Merchandise Show in Orlando, Florida, January 25 – 27.
Nancy Lopez Golf Inc. is a wholly owned subsidiary of Tournament Sports Inc. headquartered in Waterloo, Canada. The company markets under the Nancy Lopez brand a complete line of women’s golf clubs, bags, gloves, apparel and accessories. For more information on Nancy Lopez Golf call 412-319-7780 or visit the website at www.nancylopezgolf.com.
Contact:
Nancy Lopez Golf
Connie Little
412-319-7780
clittle@nancylopezgolf.biz
Public Relations
Jackie Beck
860 304 3643
jackiebeck00@hotmail.com
