Manhattan Beach, CA – November 21, 2006 – Vertical Communication Technologies (VCT), the leading provider of membership marketing, sales process management and e-publishing solutions to the private club industry announced today that The Palisades Country Club has implemented MemberReachâ?¢ to assist its personnel in managing new membership sales and prospecting activities.
The Palisades Country Club is the premier amenity within The Palisades, a 1,500-acre master planned community, located on Lake Wylie, just outside of Charlotte, North Carolina. The Nicklaus Design 18-hole golf course sits within the gated community which is one of only 16 developments worldwide to receive Audubon International’s Gold Sustainable Development Award.
"As part of a large real estate development, with no mandatory membership requirement, Palisades needed a system to capture every opportunity, that also provided us with maximum flexibility and ease-of-use," said Karen Litton CMP, the club’s Membership Director. "With VCT, we have a partner who understands our unique situation and has customized the MemberReachâ?¢ system to help us achieve our sales goals. In a new club community like ours, success depends on managing every lead, prospect, and relationship in the most efficient and professional way possible. MemberReachâ?¢ helps us do that."
VCT is the pioneer of membership marketing and relationship management solutions for the golf & club industries. Since 1999, VCT has helped hundreds of clubs and other industry organizations nationwide rapidly implement solutions to drive increased sales and marketing effectiveness – the most recent of which, the ClubPublisherâ?¢ e-publishing service, which has grown to be the company’s most popular offering.
VCT’s web-based solutions allow clubs and organizations within the golf industry to more effectively attract and retain prospective members, as well as communicate more efficiently and effectively with existing audiences, whether members, clients, or customers.
"Adding The Palisades Country Club to our client list is very satisfying," said Dan Sharry, VCT’s Vice President – Sales & Marketing. "The club has a very impressive facility, and is delivering concierge style services that are a great fit with the capabilities of MemberReachâ?¢. We’re proud to have them as a customer."
About The Palisades Country Club
Shaped into the hills bordering Lake Wylie, this Audubon International Gold Signature golf course offers 18 visually dynamic golf holes with a tremendous amount of shot variety. The Palisades Country Club, with its magnificent architecture reminiscent of a beautiful country manor is the centerpiece for The Palisadesâ?¢ lifestyle. The combination of the Wilkison Signature Sports Complex and the Nicklaus Design golf course define The Palisades Country Club as one of the most complete recreational and lifestyle communities in the country.
About VCT
Since 1999, VCT has been the leading provider of Relationship Management Solutions (RMS) to the golf and private club industries. By combining best-of-breed technologies with proven communication, sales and marketing methodologies, VCT has helped hundreds of clubs nationwide rapidly implement solutions to drive increased member loyalty while achieving sales and marketing effectiveness. With a focus on both top line performance and bottom line results, VCT’s line of Reachâ?¢ Solutions and E-Publishing Services continue to exceed expectations. Each solution empowers our clients to drive continued loyalty, as well as increased revenues and growth. For more information, please visit VCT on the web at http://www.vctcorp.com
Contact:
Dan Sharry
VP, Sales & Marketing
Vertical Communication Technologies
877.258.2676 ext 214
dsharry@vctcorp.com
