Both to Feature Maxfli Tour Staff Pro John Daly’s Image on the Box and Sleeve
CARLSBAD, Calif. (November 21, 2006) – Maxfli® Golf, a brand of TaylorMade-adidas Golf, has introduced two new golf balls, PowerMAX Distance and PowerMAX Soft Distance, both of which are engineered to deliver colossal distance at a terrific price.
PowerMAX Distance is a two-piece ball comprised of an exceptionally large core and a firm Surlynâ cover, which together promote exceptionally high ball speed and a high launch angle for longer carry and distance, and which reduce spin off the driver to help fuel ultra-long tee shots. PowerMAX Soft Distance also consists of a large core and Surlyn cover. Its core, however, delivers high energy at a relatively low compression, equaling terrific ball speed and distance without the hard feel that distance-promoting balls are known for. However, the semi-soft Surlyn cover composition stays on the clubface longer to promote great feel and spin off the irons for increased touch and control, especially around the greens.
"PowerMAX Distance and PowerMAX Soft Distance are targeted at the type of player we call ‘Long Ball Rebel,’ a maverick who loves a bargain, loves golf, and loves to ‘grip it and rip it’ like his favorite player, John Daly," said Bill Price, director of Maxfli Golf. Both PowerMAX models feature Daly’s image on the box and sleeve, and trade on his image as a big swinger and hard hitter. Altogether, PowerMAX’s attitude, distance, great price and association with Daly are bound to make it "trusted ammunition" among the Long Ball Rebel crowd."
PowerMAX Distance and PowerMAX Soft Distance are available now at TaylorMade’s retail partners at a manufacturer’s suggested retail price of $14.95 per dozen. Daly’s image will also appear on specially designed point-of-sale displays.
"PowerMAX golf balls offer a tremendous bang for the buck in terms of distance and value," said Price. "Finally the Long Ball Rebels of the golf world have a product they can identify with and that they can have fun launching high and long."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological evolution since being founded in 1979. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
