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John Daly to Launch Maxfli Fire Golf Ball at LG Skins Game with the Help of LaQuinta Fire Department

November 22, 2006

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Popular Tour Pro to Distribute Event Tickets to Local Firefighters

CARLSBAD, Calif. (November 21, 2006) – Maxfli® Tour Staff pro John Daly is scheduled to help launch a new golf ball called Maxfli Fireâ?¢ during the upcoming Thanksgiving holiday weekend with the assistance of the LaQuinta Fire Department. Daly, one of four participants in the LG Skins Game, to be held Saturday and Sunday at Trilogy Golf Club at LaQuinta, will distribute tickets to the event to local firefighters, as well as bright orange "Maxfli Fire Department" T-shirts and hats. Daly will also announce that Maxfli has recently gained status as a "Gold Helmet" sponsor of the National Fallen Firefighters Foundation.

On Saturday and Sunday, Daly will compete at the Skins Game using a bright orange Maxfli Staff Bag and wearing a Maxfli Fire-Inspired outfit that includes adidas Golf Tour 360 Footwear with flames emblazoned on the uppers, a Maxfli hat with flames embroidered on the brim and a bright orange golf shirt – all to call attention to the new Maxfli Fire ball. Daly’s gallery should include many of the local firefighters to whom he gave tickets, identifiable by their orange T-shirts. Additionally, more than 200 retailers across the country have opted to outfit their staff during the Thanksgiving weekend with the orange Maxfli Fire Department T-shirts to demonstrate their support for firemen everywhere, for John Daly and the new Maxfli Fire.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company

TaylorMade Golf has led the golf industry’s technological evolution since being founded in 1979. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com and www.maxfli.com.

The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?å 9.5 billion (2005).

Contact:
TaylorMade-adidas Golf

John Steinbach

Tel: 760.918.6330

eMail: john.steinbach@tmag.com

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