SHELTON, CONNECTICUT—Todd Martin has been named President of high-end golf apparel leader Fairway & Greene by its Board of Directors, effective November 16, 2006.
Martin had been Fairway & Greene’s Executive Vice President, Sales & Marketing until recently. He was a member of the founding team at Fairway & Greene in 1994, and served as Vice President, Sales & Marketing until 2006.
With its well known green grass exclusivity and outstanding product offering, Fairway & Greene has been named the Association of Golf Merchandisers’ top apparel vendor for men for the past four straight years in the AGM’s annual Member Survey. The four straight AGM Member Survey honors from the golf industry’s most respected buying association validate the consistent efforts and contributions Fairway & Greene has made to the green-grass golf channel over the years. And the company’s outstanding sales growth in both its men’s and women’s product lines continue to demonstrate how the company is meeting the needs and expectations of the golf industry and consumers alike.
Aside from maintaining his active role in the company’s sales & marketing efforts, Martin will play an expanded role in the company’s overall strategic objectives. He will continue to lead Fairway & Greene from its Shelton, Connecticut headquarters.
"I am humbled and honored at the trust the Board has placed in me," Martin says. "We have a phenomenal company, and that is due to the outstanding people we have in the company. From our staff in Connecticut, to our teams in Wisconsin, to our sales force across the country and overseas, we truly have the best of the best. Our people live and breathe our brand, and everyone knows our product is hero and the customer is king. It will be a privilege and pleasure leading and working alongside such a talented and dedicated group of people."
Martin continued, "Our customers are the drivers of our business. We are fortunate to have such wonderful customers, at all levels, who support and embrace the brand. I look forward to working with each of them to find ways we can be a better partner and grow our business together."
"This is certainly a well-deserved promotion for Todd," says Gill Broome, President of Northbridge Equity Partners, parent of Summit Golf Brands, which consists of Fairway & Greene and EP Pro. "Obviously the Board of Directors feels the same way I do about Todd. We couldn’t feel more confident, or comfortable, about Todd’s ability to lead Fairway & Greene to continued great success."
Martin—who lists golf, travel and flying as his major interests—is married and has two daughters and lives in Southport, Connecticut.
Founded in 1995, Fairway & Greene is widely acknowledged as the leader in the high end green grass apparel market. With an unparalleled emphasis on product quality, customer service and sales support, the company has rapidly grown and is currently sold in over 3,200 of the finest private clubs, resorts and clubs in the world.
Contact:
Mary Beth Lacy
760-202-1181
e-mail: mb@mblacy.com
