GPS Category Leader Adds Golf Industry Veteran to Expand Partnerships with Course Management Companies and Resorts
(CHANDLER, Ariz.) – ProLink Solutions — a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite ("GPS") golf course management systems and on-course advertising – announced today that Jeffrey Cline has been named Vice President of Institutional Sales.
Cline brings more than 18 years of sales experience to ProLink, where he will oversee sales of the ProLink GPS system to golf resort chains and course management companies while directing initiatives for existing territories in the Eastern Region. The creation of this new position underscores ProLink’s commitment to expanding its roster of course partners, already the world’s largest and bolstered by engagements with companies including Billy Casper Golf, Evergreen Alliance Group and Kemper Sports.
"The addition of Jeffrey Cline will greatly enhance our efforts to secure partnerships with multiple-course clients," says Lawrence D. Bain, CEO of ProLink Solutions. "Jeff has an extensive background in the golf industry and his broad network of existing contacts will prove a tremendous asset to him and to ProLink. He has a proven track record of creating customer value and this business philosophy complements our brand promise of being a trusted partner with our golf courses. We are proud to welcome him to our executive team."
Cline comes to ProLink from Integrated Business Systems, a developer of management software for the private club industry, where he served as Director of Sales from 1998-2006. He was responsible for national accounts while overseeing the Independent Club sales force, developing relationships with a wide range of golf clubs and course operators.
From 1988-98 Cline served as Regional Vice President of Sales for Agency Management Services, a leading provider of software solutions for the insurance industry. Cline holds a Bachelors degree in Business Administration from Averett University.
"I am excited to join ProLink at a time when GPS has become an indispensable component for golf courses looking to boost revenues and streamline operations," says Cline. "I look forward to forming new partnerships with management companies and resorts that recognize the substantial bottom-line benefits ProLink provides."
About the ProLink System
Innovators of golf GPS technology, ProLink Solutions’ core philosophy is to be a "Trusted Partner" in golf course management. From enhancing golfers’ overall experience and improving pace-of-play, to bolstering revenue streams and creating new profit centers, ProLink Solutions products and services have captured markets both nationally and globally.
Installed at more than double the courses of its competitors, combined, ProLink is featured at more than 500 resorts, private and public courses worldwide, including 2006 Ryder Cup host the K Club in Straffan, Ireland; Valderrama Golf Club in Spain; Dal-Takararazuka in Osaka, Japan; and Kapalua Resort in Maui, Hawaii. The world’s most respected golf management companies have also adopted the innovative technology and marketing richness: Billy Casper Golf, Evergreen Alliance Group, Kemper Sports, and Pacific Golf Management all engage with ProLink.
Golf cart fleets are custom fit with 10.4" high-resolution color monitors that broadcast vibrant, easy-to-read graphics of each hole. Throughout their rounds, golfers continually refer to the screen to pinpoint distances, locate hazards, navigate the golf course and to place food and beverage orders with the touch of a button. The ability to relay medical emergencies and receive dangerous weather condition warnings from the pro shop provides golfers with a full suite of communication tools.
From the pro shop, management utilizes the ProLink system to monitor golf cart fleets and optimize operations using fully integrated, Windows-based workstations. The precise locations of golf carts, color-coded pace-of-play status for each cart, as well as cart battery levels and other wear and tear indicators are readily available. Robust back-end reporting through user-friendly software yields a multitude of course statistics, all designed to raise the bottom line. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, resulting in four additional rounds per day.
Food and beverage managers are able to post daily lunch specials and/or high margin items on the ProLink units, boosting sales by up to 30 percent. Event planners are able to maximize tournament and corporate outing revenue via the ProLink system. Through its ScoreCast and ScoreMaster software suites, ProLink units offer a simplified-yet-comprehensive tournament set-up that allows for any format and for any number of tournaments to be carried out simultaneously.
ProLink Solutions also offers financial solutions through ProLink Capital for leasing the system, fleet expansions, or course improvements. The ProFit program is another alternative for courses to leverage financing options and generate substantial advertising revenues to substantially reduce or eliminate the system cost.
Risks and uncertainties are described in reports filed by ProLink Holdings, Corp with the United States Securities and Exchange Commission. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Contact:
Buffalo Communications
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
Shane Sharp
803.547.2118
ssharp@billycaspergolf.com
