(Haddonfield, NJ) – Fashion and performance specialty golf bag and accessories designer Keri Murschell and her company, keri golf, have retained Buffalo Communications to provide publicity and media relations services.
Under the multi-year agreement, Buffalo will create and implement a plan to consistently place keri golf and its distinctively feminine golf bags and matching accessories in national and regional golf, lifestyle and fashion media.
Carried in competition by LPGA Tour players, including two-time tournament winner Christina Kim, keri golf’s boldly-patterned products combine chic style with utility and function. The three-year-old company’s bags and accessories, including totes and headcovers, are widely available in North America and Europe. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look and feel like professionals on the course.
"The partnership with Buffalo Communications is the next step in furthering the success of keri golf and introducing our stylish products to an even wider audience," says Murschell, the company’s founder and principal designer.
"We’re proud to win the coveted keri golf PR account," says Buffalo Communications Managing Director Rich Katz. "Keri Murschell has created a uniquely fashionable line with appeal to women of all ages, styles and ability levels."
keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality and fashion to the course. The eye-catching line features sleek, modern looks and unmatched craftsmanship using durable water-, stain- and piling-resistant materials. Highlights of keri golf’s one-of-a-kind cart and stand bags include specialized pockets for balls, an insulated storage space to keep snacks and drinks cold, external tee holders and personalized monogramming.
Priced from $65 to $375, the company’s Spring 2007 collection features cart and stand bags, junior bags, tote bags and headcovers in a variety of attractive patterns and designs.
For more information, please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. keri golf bags and accessories are sold at the finest pro shops and golf-specific retailers throughout North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
About Buffalo Communications
Vienna, VA-based Buffalo Communications – a division of Billy Casper Golf – is a golf-lifestyle publicity, media relations and marketing-communications firm that represents many top brands. It uses an extensive, longstanding and tight network of media contacts to consistently secure editorial coveragte about its clients. Via the firm’s creation and implementation of communications programs, its clients’ brand awareness and revenues sharply increase.
For more information, please visit www.buffalocommunications.com or call 703.761.1444.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com