Janowiak, Baker and Baird Bring Vast Experience, Contact Networks to Golf Course GPS Category Leader
(CHANDLER, Ariz.) – ProLink Solutions — a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite ("GPS") golf course management systems and on-course advertising — announced today the hiring of Regional Sales Executives in three key markets.
Paul Janowiak (Baltimore-Washington D.C.), Pat Baker (Dallas-Fort Worth) and Jeff Baird (Denver) will partner ProLink with national, regional and local businesses to advertise on ProLink’s 10.4" high-resolution monitors affixed to GPS-equipped golf carts. ProLink, which recently named former GOLF Magazine publisher Christopher Wightman as President of its new media division, boasts more than 500 advertising-ready course installations worldwide. Advertisers including Aquafina, Jaguar, Lexus, British Airways, HBO, Red Bull, Cadillac, and Visa are currently on or have used the ProLink system.
As an account executive for broadcasting giant Clear Channel Communications the past eight years, Janowiak achieved record account growth for the Baltimore-Washington market’s highest-rated radio station, WPOC. Janowiak also coordinated major events, trained new sales employees, and developed and produced advertisements. He previously worked for Comcast Cable in Baltimore, where he was named Account Executive of the Year two consecutive years.
Baker brings over 23 years of sales and marketing experience to the position. Most recently she worked with Premium Knowledge Group and the Luxury Marketing Council of Dallas-Fort Worth, providing insights to help marketers reach America’s most affluent consumers. Baker has vast experience in radio and television advertising sales with companies including Westwood One, Jones Media and ABC Radio Networks.
Baird boasts a history of achievement in the publishing industry. He successfully launched numerous publications, including Colorado Avid Golfer and Around Denver, and spearheaded record-setting sales efforts at Travelhost. Baird has also worked in sports marketing with the Denver Broncos and is the author/illustrator of "Stress, Salespeople, Serial Killers & Seminars: Not Your Ordinary Day at the Office," a sales motivation book.
"Paul, Pat and Jeff have compiled impressive track records in a variety of media settings and we are thrilled to add them to our team of accomplished sales executives," said Chris Wightman, President of ProLink Media. "Their experience, passion and contact networks will be great assets as ProLink expands its sales force while implementing new strategies to introduce advertisers to this paradigm-shifting medium."
With its ProFit program, ProLink manages all ad sales for golf courses, allowing owners and operators to do what they do best – run their assets efficiently and effectively. ProFit gives courses access to financing options to substantially reduce a course’s financial commitment – as low as $1,500 per month during the first year of the lease – while generating ad revenues that could exceed the total system cost.
"ProFit presents a tremendous value proposition to advertisers and golf courses alike," said Lawrence D. Bain, CEO of ProLink Solutions. "While advertisers gain unprecedented access to the sought-after golfer demographic, courses can realize bottom-line growth by engaging with the program."
About the ProLink System
Innovators of golf GPS technology, ProLink Solutions’ core philosophy is to be a "Trusted Partner" in golf course management. From enhancing golfers’ overall experience and improving pace-of-play, to bolstering revenue streams and creating new profit centers, ProLink Solutions products and services have captured markets both nationally and globally.
Installed at more than double the courses of its competitors, combined, ProLink is featured at more than 500 resorts, private and public courses worldwide, including 2006 Ryder Cup host the K Club in Straffan, Ireland; Valderrama Golf Club in Spain; Dal-Takararazuka in Osaka, Japan; and Kapalua Resort in Maui, Hawaii. The world’s most respected golf management companies have also adopted the innovative technology and marketing richness: Billy Casper Golf, Evergreen Alliance Group, Kemper Sports, and Pacific Golf Management all engage with ProLink.
Golf cart fleets are custom fit with 10.4" high-resolution color monitors that broadcast vibrant, easy-to-read graphics of each hole. Throughout their rounds, golfers continually refer to the screen to pinpoint distances, locate hazards, navigate the golf course and to place food and beverage orders with the touch of a button. The ability to relay medical emergencies and receive dangerous weather condition warnings from the pro shop provides golfers with a full suite of communication tools.
From the pro shop, management utilizes the ProLink system to monitor golf cart fleets and optimize operations using fully integrated, Windows-based workstations. The precise locations of golf carts, color-coded pace-of-play status for each cart, as well as cart battery levels and other wear and tear indicators are readily available. Robust back-end reporting through user-friendly software yields a multitude of course statistics, all designed to raise the bottom line. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, resulting in four additional rounds per day.
Food and beverage managers are able to post daily lunch specials and/or high margin items on the ProLink units, boosting sales by up to 30 percent. Event planners are able to maximize tournament and corporate outing revenue via the ProLink system. Through its ScoreCast and ScoreMaster software suites, ProLink units offer a simplified-yet-comprehensive tournament set-up that allows for any format and for any number of tournaments to be carried out simultaneously.
ProLink Solutions also offers financial solutions through ProLink Capital for leasing the system, fleet expansions, or course improvements. The ProFit program is another alternative for courses to leverage financing options and generate substantial advertising revenues to substantially reduce or eliminate the system cost.
Risks and uncertainties are described in reports filed by ProLink Holdings, Corp with the United States Securities and Exchange Commission. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Investor Relations Contact:
Investor Relations
Hayden Communications
Matt Hayden, 858.704.5065
matt@haydenir.com
Contact:
Buffalo Communications
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
Shane Sharp
803.547.2118
ssharp@billycaspergolf.com
