Colors and features engineered specifically for female golfers included in new bag line
SPRINGFIELD, Tenn. – As one of the fastest growing demographic segments taking up the game of golf, women represent an important audience for golf bag manufacturers. Datrek is ready to meet the unique needs of female golfers with the new Passion Stand Bag – a combination of specialized function and fashion.
"Men and women look for different things when it comes to selecting a golf bag and we’ve taken that into account with the Passion Stand Bag," said David Triptow, vice president of product development. "The average female golfer carries more woods and hybrids than male golfers and she tends to carry more personal items during a round of golf. She also has different color preferences in regards to clothing and accessories. It’s the ultimate stand bag for a lady. It can be carried or put on a cart without sacrificing function or fashion."
Datrek has a reputation for innovative functions and features and the company applied that expertise while creating the Passion series. One such feature is a nine-way individual divider top with extra room for more woods and hybrid clubs. A removable Velcro purse pocket safely stores personal items while on the course, and can then simply be detached and carried into the clubhouse at the turn or after a round. The Passion series also includes four fashionable color combinations including violet/gray, pink/gray, light blue/gray and lime green/gray.
Datrek has included many of the features that have helped it become a leader in golf bags such as its patent-pending Quick Grab zipperless ball pocket. A hip pad, water bottle sleeve, quick action stand system, zippered rain hood and Izzo® V-tech carry strap also add functionality and ease-of-use.
The Passion Stand Bag has a suggested retail price of $180.
About Datrek
The Datrek brand is owned by ForeFront Holdings (OTCBB: FOFH), formerly Datrek Miller International, a leading supplier of golf accessory products and services. ForeFront and its subsidiaries have been designing, manufacturing, and marketing premium quality golf accessory products since 1907. ForeFront currently owns the Datrek, Burton and Miller Golf brands, while carrying licensing agreements with the NCAA, NFL/Wilson Sporting Goods, PGA Tour, LPGA, Champions Tour, Nationwide Tour, and the Ryder Cup. ForeFront services over 8,500 points of sale through multiple distribution channels offering a wide selection of products and value-added services representing multiple golf industry brands. More information and a complete product catalog can be found at www.forefrontgolf.com.
Contact:
Josh Raymond | Account Executive
Alday Communications, Inc.
144 Southeast Pkwy., Ste. 250
Franklin, Tennessee 37064
615.791.1535 x 28
www.aldaycommunications.com
