Waterloo, Ontario, December 11, 2006 . . . Nancy Lopez Golf has named Connie Little as the Director of Marketing & Product Development.
Tournament Sports Marketing Inc. recently acquired Nancy Lopez Golf and will re-launch the women’s golf equipment and apparel brand next month at the PGA Merchandise Show in Orlando, Fl.
"Connie brings to Nancy Lopez Golf a strong background in product development, marketing and merchandising that will help Nancy Lopez Golf position itself as one of the premier brands for the serious women golfer," commented Kim Bauer, President of Nancy Lopez Golf Inc.
In Little’s new role, she will be responsible for product development, market research and product testing along with the advertising and promotion of Nancy Lopez Golf globally. Additionally, she will work closely with the National Sales Manager in developing and executing account specific sales programs and promotions.
"It is a very exciting time for Nancy Lopez Golf," stated Little. "We are committed to providing recreational and avid women golfers with the very best equipment and apparel to enhance their performance and overall enjoyment of the game. Through extensive research and development combined with the latest technology and design, we are looking forward to a new beginning for Nancy Lopez Golf."
Little has spent thirteen years in the sporting goods industry, with the last eight years at Dick’s Sporting Goods, most recently as a golf buyer. A graduate of Kent State University with a degree in marketing, Little currently resides in Pittsburgh, PA.
Nancy Lopez Golf Inc. is a wholly owned subsidiary of Tournament Sports Inc. headquartered in Waterloo Ontario, Canada. The company markets under the Nancy Lopez brand a complete line of women’s golf clubs, bags, gloves, apparel and accessories. For more information on Nancy Lopez Golf call 412-319-7780 or visit the website at www.nancylopezgolf.com.
Contact:
Jackie Beck
For Nancy Lopez Golf
PH: 860.304.3643
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