Manhattan Beach, CA – December 12, 2006 – VCT, the leading provider of Relationship Management Solutions to the golf and private club industries, announced today that The Club at Longview has tapped VCT to assist Longview personnel in managing member relationships and new membership prospecting activities.
The Club at Longview, located just a few miles south of Charlotte, is at the center of the 500 acre Longview community which features over 300 luxury homes. The Club offers a Jack Nicklaus Signature Golf Course, a 28,000 square foot English manor style clubhouse, Activity Center and Spa.
"When I arrived at Longview, I recognized that one of the things we needed to assure our success was a system that really supported our efforts. VCT’s MemberReachâ?¢ is a customizable solution that has been set up specifically for our club, and designed to actually mirror the way we conduct our marketing," said Nancy Johnson, Longview’s Director of Marketing. "We weren’t interested in an ‘out-of-the-box system’. Longview is a unique place, and we present ourselves in that way, so it made sense to work with a solutions provider who understands our unique needs, not one that required us to alter our business to accommodate its limitations."
VCT is the pioneer of membership marketing and relationship management solutions for the golf and private club industries. Since 1999, VCT has helped hundreds of clubs and other industry organizations rapidly implement e-publishing and relationship management solutions to drive increased sales and marketing effectiveness. VCT’s solutions allow clubs and organizations within the golf industry to more effectively attract and retain members, as well as communicate with their audiences, whether members or customers, with far more ease, lower cost and greater impact.
"VCT’s Customer Success Program is just one of the ways we work extra hard to understand our customer’s goals, and work to assure their success," said Dan Sharry, VCT’s Vice President – Sales & Marketing. "We don’t see our clients as commodities, and as a result they view us as partners in their efforts to deliver the most complete membership experience to their members, and strong bottom line results to the club. To us, that’s what it’s all about."
About The Club at Longview
The Club at Longview offers manor-style luxury estates in a gated, Jack Nicklaus Signature Course community located south of Charlotte, North Carolina. Tucked into the serene landscape of the former dairy pastureland, The Club at Longview is the region’s finest golf community, committed to providing its members, their families and guests, a club dedicated to the enrichment and excellence without compromise.
For more information, visit The Club at Longview at www.theclubatlongview.com
About VCT
Since 1999, VCT has been the leading provider of Relationship Management Solutions to the golf and private club industries, helping hundreds of clubs nationwide rapidly implement solutions to drive increased member loyalty while achieving sales and marketing effectiveness. With a focus on overall customer success, and the impact that has on bottom line results, VCT’s custom Relationship Management Solutions continually exceed expectations across all segments of the golf and club industries. By combining best-of-breed marketing, sales and communication methodologies with proven relationship management technologies, VCT’s custom solutions empower our clients to drive continued loyalty, while generating increased revenues, profitability and growth. For more information, please visit VCT on the web at www.vctcorp.com.
Contact:
Dan Sharry
VP, Sales & Marketing
VCT Corporation
877.258.2676 ext 214
dsharry@vctcorp.com
