NEW YORK, NEW YORK–November 2006 — With an innovative twist on classic styles, Bobby Jones unveils a lifestyle collection for Fall 2007 which incorporates the elements necessary for achieving a look of sophistication and elegance. This season, the popular country club lifestyle brand is offering a versatile sportswear collection for both men and women, which complements their expanding collection of belts and accessories, watches, and golf clubs. Bobby Jones’ full range of products will debut at the PGA Show in January; and the color stories Boston Proper, Golden Gate, and Toast of the Town will make you wish next fall were here already.
BOBBY JONES MENS
Inspiration for the Boston Proper color story comes from the academic Boston lifestyle and traditional American dressing. Tartans, gingham checks, and wool herringbone trousers make up the delivery. Colors in the collection include navy, cambridge red, charcoal, camel, ivy, and lobster orange. Golden Gate brings to mind a weekend trip to San Francisco in the fall and conjures up images of colorful yet traditional Victorian houses and stunning landscapes drenched with color. Geometric and diagonal jacquard patterns define the collection. Colors include black, flax, trophy orange, warf blue, pacific blue, and sunset orange. Toast of the Town, includes the colors of Ivory, Golden Globe, Mink, and Black, and represents classic Hollywood in the 1940s, when leading actors of the day defined sophisticated gentleman’s dress and evening parties were the height of American glamour. Signature patterns are graphic with high contrast color combinations and irregular ginghams, latex patterns, and bold argyles. Noteworthy this season is the evolution of the Bobby Jones cotton knit program, which has introduced a new Egyptian cotton tensel blend knit fabrication. A key piece and flattering element of the collection are the Hollywood waistband trousers with forward pleats and side tabs. All trousers are affixed with suspender buttons as well as watch and coin pockets. Outerwear has also evolved this season and offers the best in Spanish and Italian leathers in classic bomber, hipster, and ¾ length silhouettes. As for the more on-course Players line, Bobby Jones continues to build its XH20 program with yarn dyed moisture wicking knitwear. Other offerings in X-H20 include waterproof fleece, wool sweaters, and knit outerwear.
BOBBY JONES WOMENS
The Bobby Jones Fall 2007 women’s collection is designed in three color capsules that offer a full range of looks for the active country club woman. Each capsule has elements of on-course, performance, and clubhouse, which allows for more versatility and style in dressing. In the Boston Proper story, shades of white, navy, cambridge, and silver screen lend themselves to luxurious necessities such as the pima tech pullover. A standout of Boston Proper is the corduroy campus jacket with oversized buttons and equestrian styling. Our core bottoms are accessorized with braided tassel clips, which bring the outfit together and double as an accessory. Black, ivory, wharf blue, and silver accents make up Golden Gate. Key pieces include the yarn dyed knits done in our X-H20 moisture management fabric, and stretch pima knits with modern, color-blocked styles. Key pieces include the sport utility jacket with articulated elbow, long back flap, and feminine shaping; and the matching capri with an adjustable waistband. Also key to the collection is the brushed fleece shawl collar cardigan with tie front in silver screen, which can be dressed up as a jacket or dressed down as a sweatshirt. Toast of the Town combines shades of Ivory, Golden Globe, Mink, and Black. Bottoms include anklet pants and Bermuda shorts both done in a sporty plaid. Key pieces of the collection include the diamond quilted vest with horse bit d-ring side tabs and a merino silk "starlet" sweater with lurex trims to offer just enough sheen to dress up an après golf dinner at the club. Fashion forward pieces include an edgy merino brass button cardigan with large antiqued gold buttons, and the cashmere and pearl cable knit crewneck sweater in ivory. New features this season include the updated and expanded Bobby Jones knit program offering a more modern, feminine, and flattering silhouette; and five different knit fabrications. Also new for fall is a core sweater grouping done in three styles in shades to complement each color story. Each sweater is made from our Four Seasons cotton/cashmere blend.
BOBBY JONES LEATHER AND ACCESSORY COLLECTION
Crafted from the finest leathers, silks, and exotic skins, the Bobby Jones Belt and Accessory collection was designed for the individual who lives the resort lifestyle and relies on fashion necessities that will not only make his travels comforting, but also make a statement of luxury and significance. To compliment the existing accessories line of belts, dopp kits, shoe bags and weekenders, the new 2007 line includes flasks, luggage tags, coaster sets, and key fobbs; all covered in bull hide leather. Also new for 2007 is the Bellagio Jet Setter bag which acts as luxurious addition to the existing Bellagio line and is available in khaki, royal, and a new color: the signature Bobby Jones green with rugged cotton twill and Bull Hide trim. A sensible option to the Bellagio, the Hamptons Weekender now comes in sand to compliment the current variety of shades. New colors for the Sarasota belt model include Hunter Green, Ivory, Khaki, and Yellow; and new for the Newport belt are brown, ivory, mustard, and light blue.
BOBBY JONES TIMEPIECES COLLECTION
The Bobby Jones timepieces are designed with a commitment to quality and elegance in every detail. The current collection emphasizes the brand with detailing that features the Bobby Jones logo, color, and luxury materials. The collection of Bobby Jones Timepieces for 2007 features silk ribbon with leather edging, genuine leather mock crocodile, and sport urethane straps. With the success of the silk ribbon strap models, new color versions are being introduced for 2007. Also new for 2007 is the introduction of a new sport chronograph model on a sport urethane strap. Design highlights include carefully etched dials with recessed subdials, vibrant accent colors, and a custom molded urethane strap. The sport chronograph will retail for $295. Throughout the timepiece collection interesting features include textured dials, solid stainless steel cases, and sub dials that indicate day, date, and seconds. Every watch features a mineral crystal, a deployment buckle etched with the Bobby Jones logo, and a water resistance rating from 50 to 100 meters. Also notable is the ability to engrave the watch case backs with corporate, country club, or resort logos. The collection ranges in price from $195-$295.
BOBBY JONES GOLF CLUBS
The entire line of Bobby Jones by Jesse Ortiz products uses a breakthrough technology in metal design, which increases the launch trajectory and minimizes spin for longer carry distance and softer landings. The Bobby Jones hybrids are specially designed to replace the hard to hit long irons. They are also shorter in length to increase accuracy and truly be long iron replacementsâ?¦not fairway metal alternatives. Jesse Ortiz, the master craftsman behind Bobby Jones by Jesse Ortiz golf clubs, has spent 40 years improving the enjoyment, ‘tee to greens’, of millions of golfers. Best known as the chief designer of his family’s Orlimar Golf Company until 2003, Ortiz’s designs have been used by over 1,000 tour professionals worldwide. His Tri-Metals became the Tour’s number one fairway metals from 1998 to 2001.
The legend that is Bobby Jones includes integrity, dignity and pure elegance and is reflected within one of the finest sportswear collections in the world. Products under the brand set the standard for luxury within a country club lifestyle and recent brand extensions have included golf equipment, timepieces, belts and small leather goods. Bobby Jones owns and operates freestanding stores in Beverly Hills, Atlanta, Las Vegas, Hawaii, and a shop within the Hickey Freeman Fifth Avenue flagship store. In addition to its retail stores, Bobby Jones products are also available at fine retailers, specialty stores, country clubs, resorts, and on the Bobby Jones e-commerce site www.bobbyjonesshop.com. Bobby Jones is a division of Hickey Freeman Co., Inc. Hickey Freeman is a subsidiary of Hartmarx Corporation, which produces and markets business, casual and golf apparel for both men and women through a broad range of retail channels.
Contact:
Julie Beynon
212/826-3513
