New Collection Features AHEAD HYBRIDWEAR Technical Performance Fabrics
December 14, 2006… AHEAD’S apparel collection for men has been a home run since its introduction in 2002, with double-digit sales growth each year. AHEAD looks to continue this extraordinary success with the introduction of the new 2007 Men’s Authentics Spring Collection. The new collection features a unique line of men’s Hybridwear Golf Apparel.
"Our 2007 men’s collection is segmented into three key categories; the popular traditional classic collection, premium collection and performance collection featuring AHEAD HYBRIDWEAR," stated Jeff Waller, national sales director. "We’re particularly proud of our hybrid golf apparel line because it takes the best of tomorrow’s high performance fabrics and blends them with the richness, comfort and care of today’s cotton – we like to think of it as the soft side of golf hybrids. Our performance apparel has been very well received on TOUR by Retief Goosen and also in the pro shops. We think it’s the perfect complement to our classic and premium lines all of which look great when you add our innovative ornamentation to them."
AHEAD HYBRIDWEAR
AHEAD HYBRIDWEAR features four polo shirt styles and two outwear pieces, offered in 4 to 7 different colorways. Like the word hybrid suggests, these items are a balanced blend of fabrics and style. Our "Extreme" polos are contemporary in style and fit but incorporate many of the traditional elements golfers still want in their apparel such as collar and placket treatments. From a performance perspective, AHEAD HYBRIDWEAR gives golfers the best of both worlds; the care, comfort and feel of cotton they prefer, along with the moisture wicking benefits of hi-tech fabrics. AHEAD’S hybrid collection is the perfect combination of style and fabric, making it a necessary part of every golfer’s wardrobe as much as hybrid golf clubs belong in their golf bag.
The EX02 is a 55%/45% cotton/poly blend polo whose performance properties are further enhanced with raglan sleeves and a mesh back. It has a zip- front placket and shoulder piping that adds style to this extreme fit garment. Suggested retail price is $54.00.(pictured on left)
The EX03 is a solid 55%/45% Pima cotton/poly blend polo with traditional 3 button placket. Also with raglan sleeves and a mesh back, this proven seller in 2006 adds three new colorways for 2007 and will have a suggested retail of $52.00
The EX04 is another Pima cotton/poly mesh back hybrid that is a mock with color block side panels. The popular hi-performance style is offered in 4 colorways and has a suggested retail of $46.00.
The EX05 is also mesh back but offers a more contemporary flare with striking shoulder color- blocking on its raglan sleeves. Another Pima cotton/poly blend that based on its popularity in 2006, has also been expanded to include 4 new colorways in 2007, offering 7 choices in total. Suggested retail for the EX05 is $54.00.
Our EX26 is completely new to the line in 2007 as golfers have clamored for an outerwear companion to the polos. This knit woven, color block, long sleeve windshirt is another performance hybrid, a 61% cotton/39% poly blend that is moisture wicking plus water and wind resilient based on its unique construction. It’s also another great blend of contemporary and traditional styling using pieced color block side panels. Offered in four colors, suggested retail price is $71.00.(pictured on right)
The EX28 is the short sleeve version of the EX26 and is new to the AHEAD HYBRIDWEAR line. Both products have already been seen and worn on the PGA Tour by Retief Goosen and based on it’s performance success, will now be offered to all golfers in 2007.
AHEAD’S Hybrid line has already caught attention of industry fashion experts. Golfweek magazine recently named AHEAD as their #1 choice of hybrid golf apparel. Golfweek also ranked long-time AHEAD apparel and headwear endorsee, Retief Goosen, the fourth best dressed player on the PGA TOUR.
AHEAD’S performance line also includes hi-tech products that aren’t hybrids. The Sof-Tech collection is especially designed for the golfers who like to travel. The collection requires little to no care to look great round after round. Soft durable 100% cottons that perform wash after wash with wrinkle resistant finish and construction and no roll colors. Now "weekend" golfers can enjoy these low maintenance shirts that look better and feel better for the life of the garment.
The entire 2007 AHEAD Men’s Authentics collection can be customized using traditional embroidery or the revolutionary new ornamentation offerings such as the woven appliqué label, the woven appliqué label with embroidery, or the popular rubber appliqué label for outerwear garments.
To view the new 2007 spring collection on-line go to www.aheadweb.com. Images of the Men’s Authentics Collection are available through the artwork library on the website. The user name is aheadimages, password is getahead.
Contact:
Jackie Beck
For Ahead
PH: 860.304.3643
