(Aurora, CO) December 15, 2006 – Celebrating over 90 years as one of the leading global providers of headwear and accessories, Imperial Headwear (Imperial) is excited to introduce VORTEXTM, the latest addition to its High TechTM Collection. This collection of headwear for men and women combines style and technology, featuring the industry’s most advanced performance fabrics and exceptional fit to help active enthusiasts withstand the elements. The new VORTEXTM Collection is available at Imperial’s booth (#5877) at the PGA Merchandise Show in Orlando, Florida, January 25-27, and will be sold through Imperial’s network of retailers in the golf, outdoor and corporate channels.
"Our new VORTEXTM collection is different from everything else in the market," said Rick White, Chief Executive Officer of Imperial. "VORTEXTM is stylish and athletic and provides golfers a competitive advantage with moisture management performance fabrics that keep wearers cool, dry and comfortable. VORTEXTM represents Imperial’s unwavering focus on golf headwear and its development."
"Our mission is to provide golfers with the best possible headwear," added Jamie Keegan, Director of Marketing at Imperial. "Imperial’s team of experienced designers continues to tirelessly pursue innovation that will provide meaningful differentiation to the marketplace. VORTEXTM is the latest cutting edge advancement toward this objective."
VORTEXTM incorporates performance fabrics with technical design features, exceptional fit, and athletic appeal. As the first headwear company to introduce performance fabrics into a collection of caps and visors, Imperial adds VORTEXTM to the High TechTM Collection, an extensive technical array of products serving the evolving needs of active enthusiasts of all ages.
About Imperial Headwear
Nestled in the heart of the Rocky Mountains in Denver, Colorado, Imperial Headwear has built a global reputation for quality, performance and value since 1916 as the leading manufacturer and marketer of premium quality, customized, active lifestyle headwear and accessories to the golf, corporate, outdoor and selected private label markets. Imperial is dedicated to its longstanding tradition of providing value, exceptional craftsmanship and highly customized product for the purpose of promoting customer’s identity and brand image. Imperial has built a portfolio of partners including the USGA, PGA of America, PGA Tour®, The Breast Cancer Foundation, The Skin Cancer Foundation, Buzz Offâ?¢ and The Girlsâ?¢. Imperial is the exclusive headwear partner of the Executive Women’s Golf Association. The company prides itself on its broad and evolving offering of premium quality products using the most advanced digital design, logo and embroidery capabilities and consistently superior customer service. For more information about Imperial Headwear, visit www.ImperialHeadwear.com, or call (800) 950-1916.
For images contact Jamie Keegan at 800-950-1916 or jkeegan@imperialheadwear.com.
Contact:
Imperial Headwear, Inc.
(800) 950-1916
Jamie Keegan
jkeegan@imperialheadwear.com
