San Diego, December 19, 2006 – Callaway Golf Eyewear, a licensee of Callaway Golf (NYSE: ELY), introduces its fourth and newest series: Hybrid Series. (hi’brid) – "something consisting of mixed origin or composition."
The Hybrid Series frame collection consists of the perfect fusion of magnesium and hi-tech alloys combined to create frame designs with superior weight distribution, strength, durability and comfort, as well as refined mixture of lightness, strength and elasticity.
"We are committed to developing the latest in optical technology to enable every golfer the tools needed to enhance their game as well as protecting their eyes on and off the course," said Marcel Schiro, VP Sales, Marketing and Product Development. "Simply put, golfers now are realizing that eyewear is no longer just a fashion statement – it’s an integral part of their equipment".
The new Hybrid Series consists of four unique frame designs – H300-GN, H301-GN, H302-SL and H303-SL. All frame designs features patented NEOX lens technology for better vision and protection as well as adjustable Megol rubber nose pieces, spring hinges and Megol rubber ear pieces.
Callaway Golf Eyewear will officially unveil the new Hybrid Series and an array of other products at the PGA Merchandise Show in Orlando, Florida, in January 2007. The Hybrid Series is available now, with a suggested retail price of $130.
Contact:
Callaway Golf Eyewear
Rick Menolez, 858-569-4070
