December 26, 2006 (Denver) – TEHAMA, the high-end brand of luxury sportswear co-founded by Hollywood icon Clint Eastwood and fashion industry veteran Nancy Haley, has named Jenny Baker-Strasburg as Director of Marketing.
"We are so fortunate to have found someone as talented as Jenny who has over five years experience working in corporate marketing as the National Manager of Special Events for Liz Claiborne Inc. in NYC," said Nancy Haley, CEO of Tehama. "Her experience brings a wealth of knowledge and energy to this role."
In this position, Baker-Strasburg will be responsible for managing and overseeing the implementation of all marketing and advertising campaigns for Tehama and the company’s latest licensing partners IZOD G and Arnold Palmer. Baker-Strasburg will work directly with Nancy Haley, CEO of Tehama, to strategically plan and direct the marketing goals and initiative of the Tehama, IZOD G and Arnold Palmer brands to reflect each brands place as a leader in sportswear design.
"I am incredibly honored to work side by side with Nancy Haley, who I feel is a true entrepreneur and role model. The energy and dynamic of the staff, as well as the rapid growth of the company makes this a very exciting time to join the team. I look forward to creating strategic marketing plans, driving brand growth and recognition and ultimately increasing revenue."
Baker-Strasburg comes to Tehama with nine years marketing, PR and special events experience. Most recently Baker-Strasburg directed her own production company, J. Baker Productions, producing special events and marketing projects for corporate clients including Glamour magazine, In Style magazine, Colorado AvidGolfer magazine, Real Simple magazine, Saks Fifth Avenue, General Motors and La Mer.
Prior to that was a five year stint at Liz Claiborne Inc. where Baker-Strasburg managed the national special event program, as well as two national in-store marketing programs.
Contact:
Amy Yanda
PR – Tehama & Izod G
970-547-0412 X112
amy@spincreativestudio.com
