December 26, 2006 (DENVER) – Performance is a vital word for Tehama. From Oscar winning acting and directing to Nancy Haley’s entrepreneurial achievements and prevailing apparel at every PGA Merchandise Show, one thing is for certain – Tehama always wins in some fashion.
Tehama’s Fall 2007 collection provides golfers with Luxury Performance. "The performance category is imperative to the growth of this industry," says Nancy Haley, CEO and co-founder for Tehama. "Golfers want as much performance in their shirt as they find in a golf club," she added. "They want to look great, and feel even better!"
Tehama’s new fashion line pushes luxury performance farther – with an array of new colors, silhouettes and technical applications.
Hang’em Dry, the namesake for "Hang’em High"-the movie, is Tehama’s signature moisture-wicking product. Tehama is transitioning it’s Hang’Em Dry to 100% COOLPLUS® polyester yarns. The garments feature an exclusive micro-polyester stitch, which helps disperse moisture to make it dry more quickly. Hang’em Dry is available in basic silhouettes and special fashion groupings for both men and women.
The Enforcer Polo is another key technical garment in the line. The Enforcer is a moisture-wicking body mapped jacquard polo that is 100% COOLPLUS® polyester. It is part of the Hang’em Dry collection, and available in 4 colors for men.
The Incredibles. Need we say more? A moisture-wicking fabrication that began as the Hang’em Dry Mock, has transitioned to a polo that is available in 23 colors for men and 7 colors for women in the Fall 2007 fashion line. This has evolved to the bestseller list from its first claim to fame as a popular mock silhouette. The Incredibles are breathable, lightweight and easy care. The 60/40 micro pima jet pique is one of the softest moisture-wicking fabrications within the golf apparel market.
In addition to moisture-wicking technology, Magnum Force brings strength and endurance to the Tehama fashion line. Magnum Force technology is categorized as Magnum Force Wovens (stain and wrinkle resistant), Magnum Force Outerwear (stain, water and wind resistant) and Magnum Force Polos (wrinkle, water and oil resistant, anti-pill, anti-fade, low shrinkage with a no-roll double collar).
To complement performance tops, The Super 120s Microfiber Pant for men feature a nano finish for stain release. These are available in four colors and two fancy patterns.
As the Tehama brand continues to evolve, one thing remains constant. "Tehama is the name that golfers wear when they want to look their best," says Nancy Haley. "We set the standard for Luxury Performance within the industry," she adds.
Experience Luxury Performance with Tehama at this year’s PGA Merchandise Show.
Visit booth #6277 or contact: Amy Yanda – PR for Tehama/ Izod G. 970-547-0412 X112. amy@spincreativestudio.com Or, visit www.tehamainc.com
Contact:
Amy Yanda
PR – Tehama & Izod G
970-547-0412 X112
amy@spincreativestudio.com
