December 26, 2006 (DENVER) – The "Heart of Rock’n Roll" and the "Heart of Golf Fashion" are joining forces to create a nostalgic experience at this year’s PGA Merchandise Show in Orlando.
Huey Lewis and the News will headline the 3rd Annual Izod G Rocks concert at the PGA Merchandise Show in Orlando, Florida this year. The concert will rock the Hard Rock Live in Orlando, on Friday, January 26, 2006 at 9 pm (doors open at 8 pm). Invitees must pre-register with Izod G prior to the event, and visit the booth to secure their wristband for party access.
"The return of a brand and the return of a band – now that’s the way to celebrate success!"- says Nancy Haley, CEO of Izod G. "The great thing about Huey is he shares so much with Izod G – his color, attitude and dedication to the golf industry," she adds.
Golf Digest rates Huey at #18 as one of the Top 100 in Golf & Music with a handicap of 6.2. This is Golf Digest’s first ranking of top musicians who play golf.
Always at the forefront of music and fashion, Izod G has become known for its’ rock-star events at the PGA Show. In 2005, the brand celebrated its official launch with a concert by Alice Cooper, another great golfer, ranking #11 with a handicap of 5.3.
It was The Black Crowes who brought the Izod G edge to the PGA Show in 2006. "The buzz and excitement surrounding the Black Crowes told the industry how serious we are," said Nancy Haley. To see Chris Robinson supporting our brand was surreal!"
Izod G has proved that its golf game is back. Sales are projected to double from Spring 2006 to Spring 2007, and resorts and pro-shops are increasingly offering the fashion line. The collection is known for its performance focus: every garment in the line has a technical feature, Izod G recently launched ZONE:fx – its climate-zone engineered concept in 2006, while the newest technical product in the family is fittingly more "green" and is called Izod Carbon (Cocona), which features TrapTek technology that is constructed with coconut fibers to create a new performance fabric.
For more information surrounding Izod G Rocks or Izod G apparel, contact: Amy Yanda 303-526-6774 or amy@spincreativestudio.com. Or, visit booth #6562 or www.izodg.com
For more information surrounding Huey Lewis and the News For more information on Huey Lewis and the news visit the official fan site at http://www.hln.org/.
Contact:
Amy Yanda
PR for Tehama & Izod G
303-526-6774
amy@spincreativestudio.com
