BOCA RATON, FL – December 13, 2006 – Lord Daniel Sportswear announced today an exciting new sport performance collection, called Dry-Point(TM), to their newly revamped Fairway Golf & Resort line for men and women. The new Dry-Point(TM) Collection, featuring active wear tailored for optimum functionality and maximum performance at surprisingly affordable price points will debut at booth #8045, at the 2007 PGA Merchandise Show, January 25-27, 2007.
Dry-Point(TM) presents the ultimate high-quality tech fabric characterized by a pinpoint ventilation system and comfort-friendly attributes like added breathability, super absorption, moisture-wicking, and anti-bacterial finishes. "Retail price points will simply amaze the performance marketplace," says CEO Brett Stern.
Fairway Golf & Resort’s new Dry-Point(TM) enables wearers to purchase a high quality performance fabric starting at $30 retail.
"Dry-Point(TM) is active wear meets technology with a fashion twist," says Lord Daniel Sportswear President Ron LoSchiavo, who developed the line. "We’ve groomed Dry-Point(TM) to be of the highest performance fabric at sensible pricing making quality activewear wearable for male and female golfers everywhere."
Luxurious activewear that is comfortable as it is stylish, Dry-Point(TM) Men’s incorporates elements of engineered fabric mapping, contrast piping design, textured underarms and side ventilation paneled polos. Dry-Point(TM) Ladies incorporates elements of cross stitching, mesh-sleeve details, side mesh panels for a cooling effect and athletic zip-up mock necks that appear fresh and sporty.
Both collections embrace the new season showcasing bright, sunny Popsicle shades of lime, mango, lemon, aqua, and classic white complimented by definitive color blocking. The Dry-Point(TM) Collection tagline, "Get Your Swirl On", broadcasts to wearers the increased breathability and comfort movement offered by the line.
"The design team really honed in on the performance aspect for Fairway Golf & Resort Spring 2007. Dry-Point(TM) is our most anticipated product debut for the season," says Art Michaelson, Vice President for Lord Daniel’s Golf Division. "We’re planning on our performance fabrics to be the highlight of this year’s PGA Show."
About Lord Daniel Sportswear
Lord Daniel Sportswear is a leading third generation family owned sportswear company based in Sunrise, Florida. The company specializes in the development of performance golf attire and sportswear for men and women offering a range of moderate to high-end price points. Lord Daniel Sportswear currently offers 3 brands: ASTRA, Fairway Golf & Resort / Dry- Point(TM) and Cotton Traders.
To request a show appointment to view the new Dry-Point(TM) Collection or for more information or high resolution photos, please contact Jennifer Pearson at The Gab Group, 561-750-3500 or email jennifer@thegabgroup.com.
Contact:
Jennifer Pearson, The Gab Group
Contact Phone: 561-750-3500
E-mail: jennifer@thegabgroup.com
