BMW Named Official Car for $2.2 Million Tournament
Doha (QATAR): Retief Goosen, Ernie Els, Sergio Garcia and Chris DiMarco will have an added incentive for breaking the course record at the 10th Commercialbank Qatar Masters later this month – a brand new BMW 6 Series, courtesy of Alfardan Automobiles.
The news follows the announcement that BMW has been named as the Official Car for the $2.2 million tournament to be staged at Doha Golf Club from January 25-28 and sanctioned by both the European and Asian Tours. The partnership will see Alfardan Automobiles – Qatar’s exclusive BMW, MINI and Rolls-Royce importer – provide a fleet of vehicles from the luxurious BMW range, as well as a course record prize of a BMW 6 Series.
As the official car, Alfardan Automobiles will provide 25 chauffeur-driven vehicles from their BMW range and is committed to ensuring a luxurious service to the players.
"An official fleet of luxury limousines will be used exclusively by the players participating in the 2007 Commercialbank Qatar Masters," said Naim Majdalani, Director of Sales and Marketing, Alfardan Automobiles.
"As part of our partnership, Alfardan Automobiles will ensure players are transported in style and guaranteed BMW’s trademark comfort and safety. Additionally, BMWs will be provided for the tournament officials".
As part of the sponsorship, Alfardan Automobiles will also award the player who betters the current course record of 63 with a BMW 6 Series, a vehicle renowned for delivering a powerful performance combined with elegant style.
Although the course record has stood since Welshman Mark Pilkington and Swede Robert Karlsson both shot 63 on the opening day of the 2001 event, such is the quality of field in 2007 it’s a mark that could be under serious threat.
The partnership for the Commercialbank Qatar Masters forms part of Alfardan Automobiles’ strategy to promote sports and international events in Qatar.
"As a benefactor of Qatar’s growth and development, Alfardan Automobiles is committed to, and has a long history of, supporting sporting events in Qatar," said Omar Alfardan, President, Alfardan Automobiles. "We are delighted to be a partner of the Commercialbank Qatar Masters,"
Alfardan added that Alfardan Automobiles is honoured to be involved and be able to support such an internationally-recognised tournament, one which will attract global attention.
Like the Commercialbank Qatar Masters, Alfardan Automobiles is also celebrating its tenth year and has an outstanding record of achievement in Qatar in partnership with BMW. The importer is committed to providing outstanding customer services and ownership benefits to BMW clients.
"The Commercialbank Qatar Masters is delighted to welcome Alfardan Automobiles to our family of golfing partners," said Commercialbank of Qatar Group CEO Andrew Stevens. "The presence of so many major corporate brands as well as golfers who are household names emphasises how the Commercialbank Qatar Masters has moved to a much higher and more prestigious level."
Contact:
Alan Ewens
Commercialbank Qatar Masters Media Manager
PO Box 52465, Dubai. Tel/Fax: +9714 3512887.
Mob: +97150 4514188
alan2804@emirates.net.ae
www.qatar-masters.com