L.A.’s leading lifestyle line hires a "pro" to bring the comfortable style of Kashwére to the golf course
LOS ANGELES — Kashwére, a lifestyle brand whose products have been enormously successful with top resorts and spas worldwide, is entering the golf industry and introducing the new golf collection for the first time at the 2007 PGA Merchandise Show taking place in Orlando on January 25-27.
With its patented Chenilla yarn that feels like cashmere and is easy to maintain, Kashwére’s apparel and accessories are ideal for the golf course. Chenilla yarn allows a golfer the full range of motion with the highest level of comfort.
The Kashwére Golf Collection includes their popular sport jacket, a versatile zip-up jacket that can take a golfer from the driving range to dinner and drinks. Unlike fleece or cashmere, the Chenilla fabric does not pill with wear and could not be easier to keep clean—toss Kashwére in the washing machine and the dryer without worrying about shrinking or fading. Another added benefit of this wonder fabric is that water rapidly beads and rolls right off the surface, making it ideal for the outdoors.
In addition to the sport jacket, Kashwére offers golfers new V-neck pullovers, half-zips, vests, and cozy throws to keep on the cart. The Kashwére product line, which includes apparel, socks, slippers, and their signature robe, one of "Oprah’s Favorite Things" in 2005 and "The Best of Oprah’s Favorite Things for 2006," is the ultimate luxury line for spas and lounges at golf resorts and hotels.
Leading this retail venture is "pro" Jessica Bennett, Kashwere’s Director of Retail & Golf Sales, who has more than twenty-eight years of retail experience within the luxury resort, golf and spa industry. Jessica most recently served as the director of retail for The Boulders Resort and Golden Door Spa. Before The Boulders, Jessica served as retail director for the Estancia Club in Scottsdale, Ariz.
Additionally, Jessica has been the Director of the Southwest Region for the Association of Golf Merchandisers for the past four years and a guest speaker for numerous spa and golf conferences throughout the country.
As a leader in the spa industry, Kashwére is excited about the expansion into the golf industry and eager to keep golfers feeling and looking 100% through the eighteenth hole.
To view the Kashwére collection, readers can visit www.kashwereathome.com.
Contact:
Megan Allen
Trent & Company
594 Broadway, Suite 901
New York, NY 10012
212-966-0024
megan@trentandcompany.com
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