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Vertical Communication Technologies Changes Name To Reflect Focus On Relationship Marketing Solutions And Services

January 4, 2007

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Manhattan Beach, CA – January 3, 2007 – Vertical Communication Technologies, the leading provider of Relationship Marketing Solutions to Private Clubs and Organizations of distinction, has announced that effective immediately it will be conducting business as VCT.

Since 1999, when the company was first formed as a provider of e-communication solutions for private country clubs, it has steadily expanded the breadth and depth of its relationship marketing and management offerings. The company’s goal, simply stated, is to help the industry meet its challenge to attract and retain a more active, engaged and loyal membership/customer base. VCT has done that by introducing groundbreaking solutions such as MemberReachâ?¢ and LoyaltyBuilderâ?¢. Doing business as VCT is symbolic of this transformation into a company that is built around relationships – both the relationships VCT enjoys with its clients, and those its clients enjoy with their members, guests and prospects. The company is also revamping its brand identity, including a new logo and updated Web site — www.vctcorp.com .

About VCT

VCT is the leading provider of Relationship Management Solutions (RMS) to the golf and club industries. Whether you are a Private Club, Golf Management Company or Developer, VCT’s custom Reachâ?¢ Solutions and E-Publishing Services will help drive continued member and customer loyalty, while generating increased revenues, profitability and growth. For more information, please visit VCT on the web at www.vctcorp.com.

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