SPRINGFIELD, Tenn. – ForeFront Holdings, formerly Datrek Miller International, has tapped Luke Michas to fill the role of director of product design, according to Mike Hedge, chief executive officer. Michas will lead the team responsible for managing and coordinating the product design vision of the company. Brands under the ForeFront umbrella, including Datrek, Burton and Miller Golf, produce a wide variety of golf bags and other golf accessories.
"Product design is easily one of the most important functions in our company," said Hedge. "By having innovative, fresh, relevant products to sell, everyone else’s job becomes easier. Luke will make sure we’re the leading manufacturer in all our product categories."
Previously, Michas was director of research and development for Burton Golf, which was acquired by ForeFront in September.
Michas has a wide range of experience in product design. Aside from golf-related products, he has also worked with clients such as Bose, Uvex Safety, Kohler Company and Maytag Corporation. Michas holds a bachelor’s degree in industrial design from Rhode Island School of Design.
ForeFront Holdings (OTCBB: FOFH), formerly Datrek Miller International, is a leading supplier of golf accessory products and services. The company and its subsidiaries have been designing, manufacturing, and marketing premium quality golf accessory products since 1907. ForeFront currently owns the Datrek, Burton and Miller Golf brands while carrying licensing agreements with the NCAA, NFL/Wilson Sporting Goods, PGA Tour, LPGA, Champions Tour, Nationwide Tour, and the Ryder Cup. ForeFront services over 8,500 points of sale through multiple distribution channels offering a wide selection of products and value-added services representing multiple golf industry brands. More information and a complete product catalog can be found at www.forefrontgolf.com.
Contact:
Josh Raymond | Account Executive
Alday Communications, Inc.
144 Southeast Pkwy., Ste. 250
Franklin, Tennessee 37064
615.791.1535 x 28
www.aldaycommunications.com
