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Lija expands sales staff

January 9, 2007

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(Vancouver, BC, Canada) – Popular golf and sportswear designer Linda Hipp announces that her company, LIJA, has hired Dinah Abelman and Katie Rose as Sales Representatives to help service rapidly expanding demand.

Abelman, an exclusive representative for LIJA, will handle key accounts in Maryland, Rhode Island and Delaware.

Rose will service clients in North Texas and Oklahoma. She also represents Callaway Eyewear and Vantage Apparel.

"Dinah and Katie are both ideally positioned to use their experience and passion for the industry to represent LIJA as a brand that transcends both golf and sportswear," says Hipp, principal designer and founder. "They understand that our collections have broad appeal for golfers and non-golfers alike. We’re excited to have them on board."

The company’s continued growth as one of North America’s leading golf and sportswear brands has been widely recognized. Most recently, for the second consecutive year PROFIT magazine named LIJA among Canada’s 100 fastest growing companies and Linda Hipp as one of Canada’s top female entrepreneurs.

LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts like Pebble Beach, Doral, Kiawah Island and Kapalua. The company’s Fall 2006 and Spring 2007 collections are currently available in stores and online.

For more information, call 888.263.1191 or visit www.lijastyle.com .

About LIJA

LIJA has received significant recognition within and outside the golf industry, achieving organic annual sales growth of at least 50 percent each of the past seven years. Enjoying a rapidly expanding sales force and account base in North America, LIJA recently began selling into the UK, Australian and Japanese markets.

Recent recognition for the company includes:

2006 PROFIT W100 Ranking of Canada’s Top Women Entrepreneurs (No. 5)

2006 Business in Vancouver "BC’s 50 Fastest-Growing Companies" (No. 20)

2006 PROFIT 100 Rankings of Canada’s Fastest Growing Companies (No. 69)

2005 Canadian Golf Company of the Year – Score Golf magazine

2005 PROFIT W100 Ranking of Canada’s Top Women Entrepreneurs (No. 3)

2005 PROFIT 100 Rankings of Canada’s Fastest Growing Companies (No. 56)

2004 Polartec APEX Award (for innovative use of technical fabrics)

North America’s "Top-5 Up-and-Coming Women’s Golf Apparel" – GolfWorld Business

Individually, Hipp has been honored as a grant recipient of the Matinee Fashion Foundation Award, which annually recognizes and funds select Canadian designers, and voted a "40 Under 40" winner by Business in Vancouver.

Hipp, 39, previously worked as a business development executive for Vancouver’s Canucks (NHL) and Grizzlies (NBA). An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity – and the chance to combine her passions for fashion, golf and business – Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.

Contact:
Andrea Latta

Buffalo Communications

703.891.3383

alatta@billycaspergolf.com

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