Led By Softspikes’ PulsarÌ¢?å¢ And Black WidowÌ¢?å¢ Cleats, PrideSports
Gaithersburg, Maryland, January 9, 2007 â?¦ Highlighted by a win at the 2007 The Mercedes Championship, PrideSports, maker of Softspikes® golf cleats and the world’s leading manufacturer of golf cleats, today announced that for the 11th consecutive year the Company’s plastic cleats will start the season as the #1 brand on the PGA TOUR, according to the independent Darrell Survey. Additionally, PrideSports will head into 2007 as the #1 brand in worldwide plastic cleat sales at the combined retail, specialty, green grass and off-course channels.
Led by Softspikes’ Pulsarâ?¢, the #1 plastic cleat model on the PGA TOUR, and BlackWidowâ?¢, the #1 selling cleat model in the world, PrideSports recorded 17 wins on the PGA TOUR in 2006, while attaining 71% usage among players wearing plastic cleats. Moreover, 2006 data shows that plastic cleats, in general, continue to dominate on the PGA TOUR with 71% player usage, compared to just 29% for metal spikes.
Additionally, PrideSports reports that the Company’s patented Fast-Twistâ?¢ Insert System will also start 2007 as #1 on the PGA TOUR, after being utilized by over 75% of the players in 2006. In fact, Fast-Twist is the #1 System of choice by golf footwear manufacturers as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, ECCO, Etonic and Oakley.
"There are many companies making claims regarding PGA TOUR dominance, but the Darrell Survey data speaks for itself, and it speaks loudly for PrideSports with 70% player usage," said Joe Zeller, President, PrideSports. "While player usage and wins are a great testament to our plastic cleat products, maintaining #1 on the PGA TOUR status for 11 straight years really tells our story."
Zeller adds, "As PrideSports heads into 2007, we believe that our plastic cleats, as well as our innovative Fast-Twist Insert System, will continue to be the choice among the majority of PGA TOUR players, as well as with golfers of all levels throughout the world."
Pride Sports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, Pride Sports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro
gmastro@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
