NEW YORK, NEW YORK – January 2007 – Jack Nicklaus relaunches his iconic golf apparel collection with a fresh take on classic styles; vibrant color stories inspired by three distinct Jack Nicklaus-designed courses; higher quality fabrications, featuring the revolutionary Performance 18; and a brand new booth at the PGA Merchandise Show in January. Exuding the classic, confident, and winning style for which Jack Nicklaus is known, Summer/Fall 2007 is an expansive high quality collection that celebrates form as well as function.
Magnificent Jack Nicklaus-designed courses dictate the color stories for Summer/Fall 2007. The striking natural contrast of rushing rivers and rolling green hills at Country Club of The Rockies inspires a bright lime green and black color story. Soft lake blue and rich navy communicate the tranquility of The Bear’s Club in peaceful Jupiter, Florida where gorgeous blue skies give way to shimmering lakes. Nicklaus’ Ohio home course at Muirfield Village Golf Club hosts the world’s best players at the annual Memorial Tournament. Echoing classic buckeye style, shades of scarlet, sun orange and grey articulate Ohio’s rich color palette. A fiery group that will energize your game.
Each delivery features both the Legacy 18 and Performance 18 collections. Legacy 18 represents the highest quality in pure fiber golf styles, including double-mercerized cotton shirts, 100-percent fine merino knits, 100-percent cashmere sweaters, and goat suede jackets. The new hangtag features an image of Jack Nicklaus proudly clutching the Claret Jug after his victory in the 1978 British Open. Revolutionizing golfwear, Performance 18 is a signature fabric that includes wicking and UV protection. A hangtag of Jack Nicklaus flashing a champion’s smile after conquering another golf hole drives the point home.
The new Jack Nicklaus booth at January’s PGA Show in Orlando takes its cue from his current lifestyle as a global businessman with over 250 courses to his name in the U.S. and 29 countries worldwide. A tower showcasing rich imagery from all three Nicklaus courses and DVD loops of his triumphant story applaud his accomplishments as both iconic sports legend and entrepreneur. Please be sure to visit booth #7755 to experience Jack Nicklaus golf apparel in its exciting new incarnation.
Jack Nicklaus golf apparel is a division of Hartmarx Sportswear, a subsidiary of the Hartmarx Corporation which produces and markets business, casual and golf apparel for both men and women through a broad range of retail channels.
Contact:
Fiona Chiotellis
fchiotellis@hmxsportswear.com
646.810.0414
