Canadian Company That Developed Leading Swing Analysis System Will Allow Golfers To Try It And The Company’s Online Golf Academy At The World’s Biggest Golf Expo, In Addition To Promoting Their Recently Announced, Unprecedented Study Of The Golf Swing
VANCOUVER, B.C. (JANUARY 10, 2006) – SeeSwing, a Canadian company that designed one of the world’s most effective golf-swing analysis tools, announced today that it will be present at the 2007 PGA Merchandise Show in Orlando, Fla., Jan. 24-27, for the second straight year.
"We are excited about the opportunity to spread the word about SeeSwing, the SeeSwing Mobile Recording Unit and our unprecedented research project – Research Into Golf Instruction: Identifying Common Swing Faults and Researching The Most Effective Ways of Overcoming These Faults," said Tim Fernback, SeeSwing’s chief financial business development officer. "We’re looking to change the golfing world, one golfer at a time, and we think the PGA Merchandise Show is the perfect opportunity to turn some of the finest minds in golf equipment and instruction into believers."
A relatively young company, SeeSwing launched its one-of-a-kind SMRU at last year’s PGA Show. The SMRU is an all-encompassing swing performance system that not only measures a golfer’s launch conditions at the moment of impact, but also digitally captures a golfer’s swing – the first ever single device to do both.
This year, SeeSwing will be located at booth No. 1373, directly across from MacGregor and Taylor Made. SeeSwing will also have an SMRU in its booth to record golfers’ swings, give golfers video recordings of their swings, give golf tips on site and give access to the company’s Online Golf Academy, an online community dedicated to helping golfers improve via online lessons and tips. SeeSwing will also have a space at the Demo Day that takes place from 9 a.m. – 5 p.m. on Jan. 24.
The appearance at the PGA Merchandise Show comes on the heels of SeeSwing’s announcement that it will use the SMRU to conduct an unprecedented study into the golf swing. The project, titled "Research Into Golf Instruction: Identifying Common Swing Faults and Researching The Most Effective Ways of Overcoming These Faults," aims to categorize golfers by age and various physical and skill characteristics and then identify the major faults associated with golfers from each group. The company’s goal is to then use these findings to address the faults and improve golfers’ swings through personalized instruction based on scientific research.
SeeSwing is working closely with the Canadian PGA in this study, and has enlisted a team of researchers with extensive expertise in related fields to execute the study. The research team includes: Dr. Ronald Marteniuk of the Department of Kinesiology at Simon Fraser University; Dr. Tim Lee of the Department of Kinesiology at McMaster University; Dr. Dan Schacter of the Department of Psychology at Harvard University;
Dr. Robert Bjork of the Department of Psychology at the University of California, Los Angeles; Dr. Robert Christina of the School of Health and Human Performance at the University of North Carolina at Greensboro; and Dr. Mark Guadagnoli of the College of Health and Human Sciences at the University of Nevada, Las Vegas.
All these professors are members of the Interdisciplinary Congress on Human Performance, an annual conference dedicated to the science of human performance and specializing in golf performance and instruction. Thus, this group not only represents scientific expertise but also represents experience in golf instruction that will prove valuable in diagnosing common golf errors and in developing drills and instructional techniques to overcome them. The research team will be augmented by two certified PGA teaching professionals.
Using the all-encompassing SMRU to conduct the study, the researchers will be able to take advantage of the SMRU’s plethora of features:
Combines both a launch monitor and actual images of impact – measuring a golfer’s ball speed, launch angle and target line angle – and captures video and still-sequence shots of the player’s entire swing from the top, front and back angles, the first single device to do all this.
Camera angles allow for video images of the entire swing from the top, back and front, in addition to nine sequence still shots of the entire swing, also from the top, back and front.
High speed digital cameras allow for a close-up shot of moment of impact from both the top and side view of the golf club.
Launch monitor measures a player’s launch angle, club-face angle, target line angle, club speed and ball speed, which can map out a shot’s carry distance, carry time, overall distance, height and distance from center.
The annual PGA Merchandise Show, which takes place at the Orange County Convention Center in Orlando, Fla., is the golf world’s most influential event, where PGA Professionals, retailers, golf manufacturers and industry leaders gather to book orders, train, educate and discuss ideas to increase retail sell-through and grow participation in the game of golf.
About SeeSwing
SeeSwing, a world leader in golf video capture technology and equipment, is building the foundation to become one of the world’s pre-eminent sports and entertainment companies. Through sound innovation and proven technical capability, SeeSwing is developing, designing and marketing the SeeSwing System, which will one day change the sport of golf and alter the way golf instruction and entertainment are delivered to the mass-market golfer.
To find out more about Techno Design, Inc. (dba SeeSwing), visit www.seeswing.com.
Contact:
Brener Zwikel & Associates, Inc.
Steve Brener/Matt Paulson/Greg Ball
(818) 344-6195, Ext. 103/107/117
steveb@bzapr.com, mattp@bzapr.com, gregb@bzapr.com
Techno Design, Inc.
Dan Evans (604) 248-4400
dan@seeswing.com
