NORRISTOWN, PA. (January 9, 2007) – Player’s Pass, a national company that manages a discounted golf program for members and specializes in high school fundraising, has retained the services of TL Golf Services as a media consultant to handle public relations for the company. TL Golf Services is a golf-specific public relations, marketing and event management company based in Norristown.
With today’s announcement Player’s Pass has empowered TL Golf Services to put together a national program that will increase awareness of the company’s programs, support branding efforts by the marketing department and provide exposure throughout the print and electronic media.
In selecting TL Golf Services, Player’s Pass formed an alliance with a company that has a reputation for its innovative and multi-faceted approach to public relations. Led by president Tony Leodora, a nationally known figure in the golf industry, TL Golf Services specializes in promoting its clients through both traditional public relations services and modern networking techniques.
Chuck Moxley, vice president of marketing for Varsity Gold, the Gilbert, Arizona-based parent company for Player’s Pass, called the move "part of a big step forward for our company." He immediately announced that TL Golf Services would work directly with Andy Mears, a PGA member and a veteran of the discount golf membership business.
"This is a tremendous opportunity for our company to be associated with a product and a company that has a tremendous reputation," said Leodora. "In addition, working directly with Andy Mears, an individual I know and respect throughout our long association in the golf industry, makes the job even more attractive."
Player’s Pass will be rolling out its new national program throughout the next two months, including announcements about personnel and the hiring of ambassadors in key areas of the country.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona-based company since 1988 that specializes in fundraising for high school athletics. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through a fundraising division, as well as a consumer direct marketing program. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
Contact:
TL Golf Services
610-279-9220
tleodora@aol.com
