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New Zero Friction Hybrid Golf Tee To Be Introduced At Upcoming 2007 PGA Merchandise Show

January 16, 2007

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ITASCA, IL. – January 16, 2007 – Excel Golf Products, Inc., formerly Excel Golf Tees, Inc., manufacturer of the new vibration dampening Tocare Grips and the "Winningest" high performance golf tee with 27 professional tour victories and over some 160 Top-10 PGA Tour finishes, announced today that the company is introducing a newer, shorter, Zero Friction Golf Tee designed specifically for teeing irons, fairway woods and hybrid clubs.

The popularity for the Zero Friction Golf Tee continues to grow as does the product line. It is now offered in the original 2 ¾-inch, 3 ¼-inch, the long driver’s favorite, 4-inch, and now in a shorter 1 ¾-inch version, designed specifically for hybrids.

"The executives at Excel understand that there is another golfing demographic that doesn’t launch off with a driver every time on the tee box. That he or she prefers a safe drive up the middle with a fairway wood. That is why we designed the newer and shorter Zero Friction Golf Tee, stated Bob White, Director of Sales for Excel Golf Products, Inc. "Not only is this tee designed for a fairway wood but it is for those golfers who pick up the broken tee for their teeing irons. We believe this Hybrid Zero Friction Golf Tee will be one of our most popular lines ever introduced."

In addition to the new Hybrid Zero Friction Golf Tee, Excel Golf Products have expanded the Zero Friction line to include an assortment of colors. Breast cancer awareness pink and contemporary black are the first to hit the marketplace followed by the patriotic red and blue colors. They will be in the marketplace by March 1, 2007. The new Zero Friction Golf Tees will remain at the same costs as the original white Zero Friction Golf Tees.

The Zero Friction Golf Tee line and its effective three-pronged design help golfers of all levels. Our research and expansion is based upon that face.

The patented design of the Zero Friction Golf Tee significantly reduces the contact area between the golf ball and the tee. At impact, this small degree of contact reduction or resistance results in increased accuracy and distance. In an independent laboratory Zero Friction Golf Tees were proven to be the longest and most accurate tees used on Tour. In fact, they are the "official" tee of the Long Drive of America Association.

The entire line of Zero Friction Golf Tees and their new Tocare Grips will be showcased at the upcoming PGA Merchandise Show. The Zero Friction Golf Tees and new Tocare Grips will be available for the media and retailers alike to demonstrate at the PGA Demo Day on Wednesday, January 24th from 9:00am – 5:00 pm. During the 2007 PGA Merchandise Show, Zero Friction Golf Tees and Tocare Grips can be reviewed from Thursday, January 25th through Saturday, January 27th at booth #2703 in the Orange County Convention Center. Both products will be prominently displayed at the New Products Center.

Excel Golf Products, Inc. of Itasca, IL, a full-service distributor of wooden golf tees serving the golf industry manufactures the entire Zero Friction Golf Tee line and its new Tocare Grip line. Its goal is to provide the most innovative golf products possible at an affordable price with timely and economical distribution.

For additional information on the Zero Friction Golf Tees, please visit the company website www.zerofrictiontees.com or call the Excel Golf Products at 800-915-5115. To make an appointment at the PGA Show or request media materials call Vanessa Price at Read The Greens, 714 544-6515 or at readthegreens@aol.com.

Contact:
Vanessa Price

READ THE GREENS

714-544-6515

Bob White

Excel Golf Products

630-775-9300

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