SAN FRANCISCO, JANUARY 12, 2007â?” Iconicâ?¢ Sport celebrates its first anniversary at the upcoming 2007 PGA Merchandise Show, with four featured outfits in the adjunct fashion shows.
"We might have missed some opportunities by not appearing in the fashion shows in our rookie year," said Iconicâ?¢ Sport founder and designer, Leslie Chow. "Now we want to ensure that as many people are exposed to the Iconic product as possible." Similar sentiments were expressed by fashion show producer, Tracey Yates, who proclaimed, "you can send out mailers, make cold calls, and have the most wonderful booth display, but nothing really sells a garment like a model walking down the runway." Items from Iconicâ?¢ Sport will be featured in the PGA fashion shows twice a dayâ?”once in the morning and once in the afternoonâ?”on Thursday and Friday, and one time only on Saturday.
Made entirely in San Francisco, all Iconicâ?¢ Sport garments are crafted of the finest high-end fabrications, and are explicitly designed to enhance golf performance, with on and off-course sophisticated style targeted at the fashion-conscious, serious player. Iconicâ?¢ Sport was one of the first women’s golf apparel manufacturers to stress luxury performance, utilizing not only high tech fabrications, but also performance directed design aspects built into the garments.
Once dubbed by a Silicon Valley recruiter as "the coolest woman in the Valley," Chow is a former NASA research engineer with degrees from MIT and Stanford. She’s incorporated that background into many of the structural and conceptual design elements of the individual styles from Iconicâ?¢ Sport. An accomplished multi-sport athlete and golfer, Chow founded Iconic predicated on utilizing similar performance enhancement characteristics that she saw in apparel from other sports, but that appeared to be lacking in women’s golf.
With true sizes ranging from 2-16, every Iconicâ?¢ Sport style has been field-tested, is easy care, and machine washable, with fabrications specifically chosen for performance. "All the fabrics we use have a really great hand and comfortable feel, and some of them, are admittedly, expensive," said Chow. "That’s why our price points are higher, because we use only top-level piece goods."
The four featured Iconicâ?¢ Sport outfits and styles in the PGA Fashion shows will be:
OUTFIT #1.
Audrey � ¾ sleeve shirt in white, soft-stretch jersey, with princess seams, side vents, and collared bateau neckline. Paired with Metropolitan �- a pink/white hounds-tooth skort in performance fabric of easy care lycra®, with inverted SoftSeam� gusset under-short, invisible YKK® zippered front pockets, and rear scorecard pocket.
OUTFIT #2.
Audrey � collared bateau neck, ¾ sleeve shirt in a silky performance knit with "Dead Aim" retro circles print, princess seams, and side vents. Includes Contour fit� front/back length contouring, moisture management, anti-odor, and UV protection. Combined with City � black pedal-pusher performance pant, with low profile, front slash pockets, and rear scorecard pocket. Made from a fine-weave Schoeller® technical stretch woven blend of cotton, polyamide and lycra®, with 3XDRY® moisture management, lycra® stretch, FreshPlus® anti-odor, and YKK® zipper.
OUTFIT #3.
Monaco â?” zip neck princess shirt in lacoste performance knit, with contrast front panel and detailing in Iconic’s own "Dead Aim" retro circles print (white with periwinkle multicolor contrast), princess seams, rear pockets, YKK® zipper, moisture-management, spandex stretch, and wrinkle resistance. Paired with black slim fit Diablo â?” performance Bermuda short with low profile, front slash pockets, and rear scorecard pocket. Made from a fine-weave Schoeller® technical stretch woven blend of cotton, polyamide and lycra®, with 3XDRY® moisture management, lycra® stretch, FreshPlus® anti-odor, and YKK® zipper.
Above combination to be accessorized by Spyglass � stretch performance detachable arm warmers in black polyester lycra® for cold mornings on the course.
OUTFIT #4.
Dalat � white long-sleeved drape neck shirt with bell sleeves. Inspired by the graceful Vietnamese Ao Dai, the Dalat drape neck golf shirt has both grace and technical power, including UV protection (UPF 50+), breathability, moisture wicking, anti-microbial/anti-odor treatment, lycra® stretch, anti-pilling, and soil release treatments. Made from a comfortable stretch polyester/spandex knit with natural Akoya shell button detail.
It’s combined with Valderrama â?” a low rise performance Capri pant in black, with a low-profile front tee pocket, rear scorecard pocket, and flat gusset side cargo pocket. Made from a fine-weave Schoeller® technical stretch woven blend of cotton, polyamide and lycra®, with 3XDRY® moisture management, lycra® stretch, FreshPlus® anti-odor, and YKK® zipper.
For appointments to view the line and/or meet with Leslie Chow, Iconicâ?¢ Sport will be shown in booth #8155 at the PGA Merchandise Show, January 25-27, 2007.
Contact:
Media Contact
Barry Salberg
(650) 573-7500
salberg@mindspring.com
President/Designer
Leslie Chow
(415) 861-3603
lchow@iconicsport.com
IconicÌ¢?å¢ Sport Inc.
40 Yukon Street
San Francisco, CA 94114
www.iconicsport.com
