NEW YORK, NEW YORK— January 2007 — Bobby Jones announces the appointment of Renee Beechler as Director of the Bobby Jones women’s collection. Beechler’s responsibilities will include overseeing the sales and marketing of the women’s collection, and working in conjunction with design to develop and present a complete women’s lifestyle collection for the Bobby Jones customer. Beechler will report directly to Jim Leddy, Vice President of Sales and Marketing.
"Renee’s impressive retail, specialty store, and green grass background will make her a key asset to Bobby Jones," Leddy commented. "We are thrilled to have her on board and feel that she is the ideal person to continue and expand upon the success of the Bobby Jones women’s line."
Most recently at Tommy Bahama Sportswear as a Women’s Regional Manager, Renee brings with her 20 years of professional sales experience specializing in women’s apparel. She has also held the positions of Vice President of Women’s and Girls Licensing for Nautica Enterprises Inc., Vice President of Sales and Marketing for the Jones Studio Division of Jones Apparel Group, and Co-Owner of Alexia Crawford. She received a Bachelor of Arts in Marketing from Michigan State University.
The Bobby Jones Women’s line was launched in spring 2004 and is currently sold exclusively at green grass and resort shopping destinations around the United States. The line represents a classic, elegant lifestyle and embraces a modern approach to feminine sportswear.
Bobby Jones is considered the greatest amateur golfer of all time. He won 13 major championships concluding in l930, when he won all 4 major tournaments of that era, the only Grand Slam in the history of golf. The legend that is Bobby Jones includes integrity, dignity and pure elegance and is reflected within one of the finest sportswear collections in the world. What began as the most expensive golf shirt in the industry nearly two decades ago, is now the standard-bearer for luxury sportswear with a golf heritage, appropriate for business, social and golf occasions.
Hartmarx Corporation (NYSE: HMX) is the exclusive licensing agent for Bobby Jones and produces and markets business, casual and golf apparel for both men and women through a broad range of retail channels.
For more information, please contact Julie Beynon, Public Relations Manager, at 212-826-3513.
Contact:
Julie Beynon
212-826-3513
