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Bushnell® Outdoor Products To Unveil New Laser Rangefinder And Showcase Popular Line Of Eyewear At 2007 PGA Show

January 18, 2007

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Company Schedules Press Conference And Q&A Session To Discuss New Product And Overall Impact Distance Measuring Devices Had In 2006

What: Bushnell Outdoor Products will debut its latest laser rangefinder Thursday, January 25 at the PGA Show and then hold a press conference the following day to discuss the impact of the product as well as the USGA’s 2006 ruling to allow distance measuring devices.

The company will also showcase its entire family of laser rangefinders including the revolutionary PinSeeker series, which catapulted the company to record sales growth in 2006. In addition, Bushnell will highlight its innovative line of outdoor and golf specific eyewear. The new frames for 2007 include the Bollé Clutch, Warrant, Serpent, Tease, Swift Kick, Score and Anaconda and the Serengeti Trento and Maestrale.

Where: BOOTH # 3919

When: Press conference to be held at 1pm on Friday, January 26 adjacent to media room.

To schedule a media appointment at the PGA Show, please contact Charley Fitzwilliam at (562) 546-6007 or Brittany Shaw at (678) 507-1031.

For more information on the Bushnell family of laser rangefinders visit www.bushnellgolf.com. To see the exciting new line of eyewear offerings please visit www.bolle.com and www.serengeti-eyewear.com.

Contact:
Jen Messelt

Bushnell

913-752-6105

jmesselt@bushnell.com

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