GILBERT, AZ. (January 16, 2007) – Player’s Pass, a national company that manages a discounted golf program for members and specializes in high school fundraising, has promoted Andy Mears to the position of National Director of Business.
With today’s announcement Player’s Pass has taken a key step in expanding its effect on the national golf scene. Mears, who came to Player’s Pass in May of 2001, had served as Regional Manager for the company.
Mears is a PGA professional, who has been a member of the PGA of America since 1987. Originally a club professional, he has maintained his PGA status by working on the business side of the golf industry since 1993. Most of that time he has focused his efforts on the discount golf niche.
Chuck Moxley, vice president of marketing for Varsity Gold, the Gilbert, Arizona-based parent company for Player’s Pass, called the move "part of a big step forward for our company." He added, "We are about to take some big steps that will have national impacts on the golf industry and we felt Andy was the right person to lead the effort. His standing in the PGA community and his knowledge of the business side of the industry are impressive." Moxley immediately announced that Mears would be hiring and training a number of Player’s Pass Ambassadors to bring the program to the grass roots level.
Mears, who was recently appointed to the prestigious Growth of the Game Committee of the Michigan Section PGA, will be spending much of the first part of the year on the road, developing the national program for Player’s Pass.
"There is no doubt that the golf industry needs to be innovative and needs a bit of help as it struggles along the road to recovery," said Mears. "Player’s Pass is one of the tools that can encourage golfers to play more golf. My love of the game, desire to see it continue to grow, and belief in Player’s Pass as a product all come together on my list of personal goals. This is an exciting time for me, for Player’s Pass and, hopefully, once again for the golf industry.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona-based company since 1988 that specializes in fundraising for high school athletics. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through a fundraising division, as well as a consumer direct marketing program. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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