America’s #1 Instructor Instrumental in Company’s Marketing Efforts
January 17, 2007—Henderson, NV—"You’d be crazy not to try it!" touts Butch Harmon regarding his Trion:Z bracelet. "When I wear the product, I feel better, and if it works for me, it can work for anyone," states America’s #1 Golf Instructor. His enthusiasm for the product caught the attention of Trion:Z executives. Now, Harmon and the one-year-old Trion:Z have entered into an endorsement agreement for Harmon to do what he has already been doing for monthsâ?¦.promote the company’s magnetic/ionic bracelets and necklaces.
Harmon has worn therapeutic bracelets for his arthritis for years, and first saw Trion:Z on the wrists of Tour professionals while coaching his students. "I was curious because so many players were wearing them, so I contacted one of the company reps and got one," states Harmon. "My hands don’t hurt as much. It helps me with my arthritis pain and with energy. I don’t know why, but I don’t feel as tired at the end of a long day," said Butch. "It’s not just about feeling better, it’s about a better quality of life."
"Butch Harmon has been a great ambassador for the game of golf, and will be a wonderful ambassador for Trion:Z," said Trion:Z CEO Jim Uno. "Butch has been spreading the word on Tour and was an advocate for the product long before we ever thought of working with him. I think he is a natural addition to our team."
Harmon will appear in commercials, print advertisements and merchandising for the Trion:Z and Colantotte brands and will be a worldwide ambassador for the products. Butch will make an appearance at the Trion:Z Press Conference on Friday, January 26th at 11:30 at the PGA Merchandise Show, and will be at the Trion:Z booth (#2618) from 3:00 pm ’til 4:00 pm to talk to customers and sign autographs.
Harmon is currently ranked #1 on the Golf Digest list of America’s Top Golf Instructors. The Harmon Family, "America’s Most Influential Family of Teaching Pros for more than 50 years," was recently honored by the Golf Writers Association of America. Butch was introduced to the game of golf by his father, renowned club professional and 1945 Masters Champions, Claude Harmon. Butch followed in his footsteps by winning on the PGA Tour in 1971. He is currently President and founder of the Butch Harmon School of Golf in Las Vegas where he works with some of the top professional golfers in the world. Under his instruction, his students have earned more than 100 Tour victories.
Since launching the product in January 2006 at the PGA Merchandise Show, the company has seen rapid growth. Trion:Z products took the market by storm during 2006, and quickly became the #1 therapy product on the professional golf tours. Over 170 professionals on the PGA TOUR, LPGA Tour, and Champions Tour have worn the bracelets during the company’s short existence.
Trion:Z is a Carlsbad, California-based manufacturer of ionic/magnetic products for people with active lifestyles. Trion:Z bracelets and necklaces are made with a unique material called "STAYERSâ?¢" which has minus ion-producing minerals woven into the fabric. Trion:Z products release 20 to 100 times the minus-ion power of competing products. Combined with medical-grade magnets, Trion:Z is the most powerful product of its type on the market today. In addition to the presence on the Golf Tours, Trion:Z bracelets and necklaces have also been highly visible on professional athletes from the NFL, NBA, MLB, INDY Car, and Tennis. For more information, visit www.trionz.com.
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Contact:
Dena Cuppett, Marketing Assistant
760-496-1049 x107
info@trionz.com
