Cedar Falls, IA – "It’s clear that not every golfer has a bad lower back, hip, or knee joint. However, it’s also clear that every golfer knows a golfer that does," states Jim Egli, founder of UPRIGHT Golf and president of its parent company, Egli & Associates, Inc.
This very simple fact has served as UPRIGHT Golf’s focal point during the past 5 years. "Our playing aids are clearly ‘niche’ products. If we gave them away 75% of the golfers still wouldn’t use them," added Egli.
However, rest assured that if, or should we say when, all of golf’s repetitive bending and stooping does become a problem for a golfer that the solution is just a phone call (or click) away.
That’s because UPRIGHT Golf, the world’s most ‘deBENDable golf’ company, has developed a very comprehensive line of playing aids to make the game easier and more enjoyable. "We consider ourselves to be the world’s most ‘debendable golf’ company," explains Egli. "All of our playing aids have been designed to make the game easier and more enjoyable for the recreational golfer that does have some type of bending issue. It’s the 7.3 million U.S. golfers, age 50 or older, that we want to serve."
UPRIGHT Golf is widely recognized as the leader in senior and adaptive golf playing aids. Their UPRIGHT Golf Stick is considered by many to be "the best playing aid in the world". Several of their playing aids have been featured on NBC’s Today Show and written about in a variety of national magazines and newspapers. Sales Manager, Will Nelson, freely admits that their playing aids are totally new and "very, very different from anything that’s ever been on the market. If you saw the Joe’s Original BACKTEE hanging on a peg in a traditional retail golf store you wouldn’t know if it was some kind of back-scratching device or a microphone holder. It’s a crazy looking thing for sure," states Nelson.
However, when you see it demonstrated, you’ll know exactly what it is. It’s ending the bending in golf! For more information about UPRIGHT Golf’s line of playing aids visit their web site at www.uprightgolf.com.
Media members interested in scheduling an interview with UPRIGHT Golf during the 2007 PGA Merchandise Show should contact: Jim Egli at jim@uprightgolf.com or (319) 268-0939. Several of UPRIGHT Golf’s proprietary playing aids can also be seen at booth #4321.
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