Market Leader Adds Junior Bags and Totes to Expansive, Fashion-Forward Line
(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces that her company, keri golf, has introduced its Spring 2007 collection of fashion and performance specialty golf bags and accessories highlighting vibrant prints and quilted fabrics.
Showcasing the eye-catching patterns that have made keri golf a sensation amongst style-conscious golfers of all ages, the collection’s totes, headcovers, cart, stand and junior bags feature shades of pink, green and classic black in stripes, dots and quilted solids. Highlights include a detachable mirror in a coordinated fabric frame provided with all cart and stand bags, as well as the newly-introduced junior bags that feature embroidered bumblebee, ladybug and golf cart icons for a fun, youthful flare.
Also of note is keri golf’s unique shoulder strap system for cart bags, with a recessed well that keeps the strap in place during the course of a round and provides easier access to the back ball pocket.
"I created this collection with timeless patterns and colors that feel feminine and familiar while lending a distinctly classic look," says Murschell, the company founder and principal designer. "The simplistic but lively fabric designs and clean lines help make these bags and accessories the ideal complement to any golf outfit."
Retailing from $65 to $375, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The attention-grabbing line features sleek, modern looks and unmatched craftsmanship using durable water-, stain- and piling-resistant materials. keri golf’s one-of-a-kind cart and stand bags include specialized pockets for balls, an insulated storage space to keep snacks and drinks cold, external tee holders and personalized monogramming.
For more information, please visit www.kerigolf.com or call 888.332.5053.
About the Collection
Cart Bags (MSRP: $375) – Fashionable appeal is matched by functionality in features that include a large side pocket to store shoes and rain gear, an umbrella holder, two additional side pockets, a large ball pocket and a detachable zip bag to carry to and from the clubhouse. keri golf cart bags are further enhanced with easily accessible interior pockets built into the walls of the bag and designed to hold wallets, cell phones, tees and balls. Polished nickel hardware and a well at the base of the bag to keep the shoulder strap out of the way complete the sleek look. Available in a variety of patterns and colors, the cart bag family includes bridget, christina, ellie, isabella, kenslee, lori, megan, and whitney bags.
Stand Bags (MSRP: $295) – Featuring six internal compartments, external tee holders, umbrella holder and an adjustable double strap, keri golf stand bags are made with female golfers in mind. For extra comfort, the stand bags include a lumbar back pad and additional center D-rings for a conversion to single-strap carrying. Nickel-plated hardware, a protective strap for the stand legs and a detachable zip bag for personal items add the finishing touches. Available in a variety of patterns and colors, the stand bag family includes addison, brooke, charlie, karen, lauren, nancy, patti and stacy bags.
Junior Bags (MSRP: $175) – Younger golfers have their own sense of style, and to let them show it on the course keri golf has created junior bags for Spring 2007. Smaller, light-weight replicas of the adult bags, the junior bags feature embroidered golf cart, lady bug or bumblebee accents on the side pocket. The junior bag family includes alice, maria and tess bags.
Headcovers (MSRP: $65) – Designed to match the patterns and colors of the keri golf bags, these headcovers protect your clubs and accent your on-course look. Each set includes headcovers for a 3-wood, 5-wood, X (hybrid), as well as a driver cover with a zippered system to easily fit oversized clubheads.
Totes (MSRP: $90) – Arrive at and leave the course in style by carrying your shoes and other belongings in a keri golf tote. Created in tandem with the golf bags, the totes are available in three matching designs.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The three-year-old company’s bags and accessories, including totes and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
