Unique, entertaining elements such as LIVE video spots on the Internet and at the golf course offer advertisers better alternatives to traditional, low-performing media outlets
Flemington, NJ, January 18, 2007 – eGolfScore, the leading provider of wireless scoring for individual golfers as well as corporate, celebrity and charity golf events across North America, Europe and Australasia, announces the eGolfScore Media Delivery System (eMDSâ?¢) — an exciting and welcome alternative to underwhelming, underperforming traditional media outlets.
Handheld wireless scoring devices, big-screen TV leaderboards strategically placed at the golf course and Internet broadcast of amateur golf outings around the world comprise eGolfScore’s real-time wireless Event Scoring Program (eSP). The eGolfScore Media Delivery System (eMDSâ?¢) combines eGolfScore’s traditional eSP offering with highly-targeted digital advertising across all eSP components, LIVE video spots on the Internet, impactful on-site networking at select outings, inclusion in pre- and post-outing emails, advertising on commemorative scorecards, and a variety of other on-site promotional opportunities for the most unique, TARGETED media outlet available today.
"Transforming eGolfScore into a powerful media platform has been more evolutionary than revolutionary," said Joe Kaplan, eGolfScore Co-Founder and CEO. "Event sponsors/advertisers were the first to avail themselves of the promotional opportunities available through our eSP wireless scoring system. But over time it became clear that the promotional opportunities throughout our system could be greatly expanded, enhanced and made available to third-party sponsors looking for better, non-traditional ways to reach an affluent audience on a highly-targeted basis — regionally or nationally."
eMDSâ?¢ Key Components
Advertisers can develop the optimum marketing communications mix by selecting the most appropriate eMDSâ?¢ components to meet their specific goals and objectives. Awareness building, lead generation or a combination of both, eMDSâ?¢ has opportunities in the following categories:
â?¢ Digital. Place banner ads across the eGolfScore web site or just within a specific, high profile event. Banner ads are also prominently displayed on the TV leaderboards at a variety of events, depending on the eMDSâ?¢ package. Customized text message on the wireless scoring devices of each group offer highly-targeted messaging opportunities.
â?¢ Printed. Golfer handouts, scoring instructions, commemorative scorecards are just a few of the items available to extend targeted messages, promotions or limited time offers to tens of thousands of event participants.
â?¢ Video. Extend the reach of your existing videos or create new, inexpensive videos for placement throughout the eMDSâ?¢ – either way advertiser messages or special offers will be heard as more and more of the public has shown their preference for video vs. printed messaging.
â?¢ On-Course. Meet and greet event attendees with a display (6 ft. table plus demos, staff, etc.) and/or play in the golf event for casual networking before, during and after the event.
"We typically utilize a variety of traditional advertising and communication vehicles to promote our properties to our prospective clients," said Jeff Bailey, Managing Partner, LandSource, LLC. "However, we decided with Great Brook Preserve, we should try an advertising option that’s as unique and interesting as the property itself! eMDS’ creative use of on-course, printed and digital advertising AND eGolfScore’s typical customer profile match very closely to those who would be interested in the golfing, skiing, hiking and fishing premium amenities at Great Brook Preserve."
eGolfScore Media Delivery System (eMDSâ?¢) Pricing
eMDSâ?¢ Packages range from a la carte items to pre-defined packages available for 10, 20, 50 and/or 100 events. Customization will be considered on a case-by-case basis.
About eGolfScore
Making amateur golfers feel like PGA Tour pros since 1999, eGolfScore is the leader in leveraging the power of digital media, real-time wireless communications and the world of golf for individual golfers as well as corporate, celebrity and charity golf outings across North America, Europe and Australasia.
Handheld wireless scoring devices, big-screen TV leaderboards and Internet broadcast of amateur golf outings around the world comprise eGolfScore’s real-time wireless Event Scoring Program (eSP). Combine eGolfScore’s traditional eSP offering with highly-targeted promotional opportunities and you benefit from the industry’s most unique, highly-differentiated eGolfScore Media Delivery System (eMDSâ?¢).
Key eGolfScore clients include some of the world’s most prestigious golf, corporate and charity organizations, including Trump Golf, BellSouth, the American Cancer Society, Verizon Wireless, the Make-A-Wish Foundation and Autism Speaks to name a few. For more information about eGolfScore, contact us at www.egolfscore.com.
Contact:
Linda Everk
VP of Marketing
eGolfScore
(877) Score18 (877-726-7318; x-512)
everkl@egolfscore.com
www.egolfscore.com
