This Year’s PGA Merchandise Show Marks The One- Year Anniversary For Signature Series
New York, NY— Greg Norman Collection continues to differentiate from the competition with innovative fabric technologies. The brand introduces two new Play Dry styles—Play Dry 2-Below and Play Dry ML 50—for fall 2007.
Play Dry 2-Below is a cool-to-the-touch Japanese yarn that climatizes the body upon wearing. This innovative, lightweight performance fabric is constructed to create four silhouettes, each carefully pieced together, in different athletic-inspired patterns to answer individual style. The fresh, subtle yet effective color story is shared throughout two polos featuring a three-button placket; one zip polo and another mock.
"Our number one priority when constructing performance apparel is to stay as fresh and get as technical as possible," says Eddie Fadel, who directs the sourcing and product development for the company. "Play Dry 2-Below represents our most advanced development in technical yarns."
Luxury Play Dry develops even further with the ML 50, the company’s highest-gauged polo yet. This polo’s silky finish is a result of a fine knitting process which also ensures extreme wicking and unsurpassed moisture-wicking and UV protection. Four colorways are merchandised within Signature Series, the brand’s assortment of menswear-inspired sportswear that fuses a high-performance foundation with exceptional styling in luxurious fabrications.
"Sales of Signature Series have far exceeded our expectations since launching at the PGA Merchandise Show last year," says Suzy Biszantz, CEO/President. "With the addition of ML 50, we continue to lead the market in technical fabric innovation with luxurious styling."
The entire Fall 2007 line, both Men’s and Women’s, from Greg Norman Collection will be on display at booth number 6263 next week at the 2007 PGA Merchandise Show and Convention.
Built upon a unique combination of performance, luxury and style, Greg Norman Collection, a subsidiary of MacGregor Golf Company, is a leading worldwide marketer of golf-inspired sportswear for men and women, influenced by one of the world’s leading golf professionals.
Contact:
Nikki DiGennaro
(646) 840-5185
nikki.digennaro@gncollection.com
