SAN FRANCISCO, JANUARYÂ 19, 2007—Â One of the first women’s golf apparel lines to champion luxury performance, Iconicâ?¢ Sport celebrates its first anniversary at the PGA merchandise show, January 25-27, with stellar new additions for 2007. Predicated on high style and genuine performance enhancement, via top-of-the-line fabrications and innovative structural designs, Iconicâ?¢ Sport was launched at last year’s show with ensuing positive media coverage throughout this last year.
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Now building on its existing color palette and proprietary original prints, Iconic announces the addition of an inspired new assortment of Berry, Smoke, and Cobalt to its carryover color arsenal of Black, White, Fog, and Bubblegum. In addition, many of the Iconic silhouettes are replicated in tonal, multi-color prints — capitalizing on a proven body style with yet another high-fashion alternative.
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New colors, and superlative technical fabrics in both tops and bottoms are vanguards of the new additions, and every Iconic style has its own name as well as individual style-number. From Pasatiempo, to Valderrama, Dead Aim, Audrey, and Monaco, they are reflective not only of the game itself, but of the high-fashion inspirations and imagery of their heralded namesakes.
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The 2007 collection will also include outerwear — a performance wool/poly fleece vest, and a water and wind resistant stretch pullover windshirt.
These combine with a selection of Schoeller fall weight fabrics in a new long pant, and two different fabric weights of crop pants. Three new long sleeve technical shirt styles, as well as transitional year-round 3/4 sleeve tops cut in Iconic’s trademark slim-fit, tailored look, and ranging in sizes 2-16, are also featured among the new items.
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And a new concept in golf: detachable arm warmers. Adapted from cycling, these golf-specific arm warmers are practical, comfortable, and tested on-course for superlative performance. For those long rounds that start in cold early mornings and warm up later in the day, the Spyglass arm warmers
are an innovative alternative to having to wear a lot of bulky layers.
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Designed to enhance golf performance with on and off-course sophisticated style, all Iconicâ?¢ Sport garments have been field-tested, offer easy care
washability, and a rich, luxuriant hand. Iconicâ?¢ Sport will have four
separate outfits, consisting of both tops and bottoms, in the morning and afternoon fashion shows to highlight some of the collection,
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About Iconicâ?¢ Sport:
Founded and designed by former NASA engineer, Leslie Chow, Iconic is targeted at upscale women golfers, emphasizing sophisticated style and golf performance enhancement. Born out of Chow’s disenchantment with existing women’s golf apparel, Iconic garments incorporate elements from both her engineering background, and an innate fashion sense. Once referred to by a noted Silicon Valley recruiter, as "the coolest woman in the Valley," Chow has created a high fashion statement, with functional design elements specifically intended for the serious player. With degrees from both MIT and Stanford, she is an avid multi- sport athlete, currently featured in the "Member Spotlight" segment of the annual Bluebook edition of the Northern California Golf Association’s magazine, NCGA Golf.
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Based and manufactured in San Francisco, Iconicâ?¢ Sport is targeted at the upscale, fashion conscious, female athlete, who truly desires something special in her choice of golfwear. The line incorporates golf-specific design elements as well as high tech fabrications in unique combinations of print and solid garments. Selected items from the Iconic collection are now featured in the 2007 Zoom Catalogue of the prestigious international fabric manufacturer, Schoeller Texil AG.
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For appointments to view the line and/or meet with Leslie Chow, Iconic� Sport will be shown in booth #8155 at the PGA Merchandise Show, January 25-27, 2007. Please note this is a booth change from some of the early pre-show documentation.
Contact:
Media
Barry Salberg
(650) 573-7500
salberg@mindspring.com
President/Designer
Leslie Chow
(415) 861-3603
lchow@iconicsport.com
IconicÌ¢?å¢ Sport Inc.
40 Yukon Street
San Francisco, CA 94114
www.iconicsport.com
