Golfers Who Purchase A Pack Of PulsarT Cleats Will Receive 24 Issues Of Golf World Magazine; Promotion Follows Highly Successful 2006 Pulsar/Golf Digest Campaign And Enhances PrideSports Commitment To Cleat Changing Awareness Among Golfers
Gaithersburg, Maryland, January 19, 2007 . PrideSports, maker of SoftspikesR golf cleats and the #1 golf cleat brand on the PGA TOUR, today announced it has renewed its partnership with Golf Digest Publications, whereby golfers purchasing a pack of PulsarT cleats will receive 24 issues of Golf World Magazine.
The promotion is an extension of a highly successful 2006 partnership between PrideSports and Golf Digest Publications which enabled consumers to purchase a pack of PulsarT cleats and receive a 12-month subscription to Golf Digest. The 2007 Pulsar/Golf World campaign, much like the Pulsar/Golf Digest program in 2006, is designed to promote cleat changing by rewarding golfers for purchasing a pack of replacement cleats.
As part of the promotion, PrideSports will place Point of Purchase displays at thousands of U.S.-based retail establishments which carry Softspikes-brand cleats. Golfers purchasing Pulsar cleats at these retail outlets during 2007 will receive a special code inside the pack of cleats that can be used to redeem their 24-month subscription to Golf World. This marketing initiative is similar to the campaign PrideSports initiated in 2006, which resulted in tens of thousands of incremental packs of cleats purchased by consumers.
"The 2006 promotion with Golf Digest enabled PrideSports to deliver a strong cleat message to consumers and, based on the sales success, we delivered that message in a big way," said Joe Zeller, President, PrideSports. "As with the Golf Digest campaign, we believe that giving golfers 24 issues of Golf World magazine will be a tremendous incentive to buy a fresh set of cleats which will vastly improve their traction and comfort."
Pulsar by Softspikes features the Company’s proprietary Reactive Comfort TechnologyT. Through this technology, Pulsar delivers maximum comfort and performance via a 16 component design that reacts to every angle of force exerted by the golfer. As part of this design, flexor knuckles placed at the flex point on each of Pulsar’s eight legs offer enhanced strength, responsiveness and more than twice the flexibility of any cleat on the market. In addition, reinforced arched webbing between each of Pulsar’s legs delivers instant energy return every time the cleat is compressed. As a result, all of these features combine to produce a cleat offering unmatched stability and comfort.
Adds Zeller, "With 99% of all golfers now wearing plastic cleats, we must continue encouraging them to change their cleats at least once a season to maintain the best traction and comfort possible. Therefore, this campaign with Golf World will allow us to continue driving that message forward."
About PrideSports
PrideSports was formed in January 2003, following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro
gmastro@mastrocomm.com
Ari Edelman
aedelman@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
