Men Look For More Inviting Ways To Enter Environment Once Dominated By Women
COEUR D’ALENE, IDAHO, Jan. 22, 2007 — For many men, getting a spa treatment for the first time is like entering a dark room. There’s apprehension and uneasiness.
That’s never the case at The Coeur d’Alene Golf & Spa Resort, where its spectacular 30,000-square-foot Spa Coeur d’Alene provides Gentlemen Only quarters reserved for top-shelf treatment that eliminates their mindset that, "A spa is not for moi."
"Spas have focused on women clients for years, but we now are seeing more and more growth in clients who are men," says Berni Campbell, director of The Spa Coeur d’Alene, where the full line of Gentlemen Only services are available for the first time in spring 2007.
Among them is the aptly named Mineral Man therapy, which combines the naturally soothing waters of Lake Coeur d’Alene and indigenous nutrients of the surrounding environment.
Designed to provide stress relief and revitalization for the man on the go, the Mineral Man treatment has been known to cause amnesia – in that it makes guests of The Resort’s new spa temporarily forget the outside world.
This new, two-hour session — administered by trained staff in the private men’s-only area of The Spa Coeur d’Alene — consists of complementing elements, suggested in the following order to provide guests with the best overall experience:
Nourishing Waters Bath. Rich in skin softening nutrients and extracts of honey, oats, silica and magnesium. Restful waters are softening and soothing. It is a perfect choice for skin therapy, or prior to a special event.
Deep Tissue Massage. Your choice of 50 to 75 minutes may be enjoyed as a pre- or post-sport therapy, or to release and relax chronic tension.
Gentleman’s Facial. A man’s skin has unique sensitivities and needs. This de-stressing, detoxifing treatment is 60 minutes of pure bliss and relaxation.
Pure Essence Shower. Experience a one of a kind hot and cold water therapy and the benefits of rejuvenation in our SilverTAG Swiss Shower. Enjoy the sensation of immersion, as 18 showerheads spray the body for five minute with a personalized hydrotherapy program per your needs, be it stress reduction, relaxation, tension release, and more.
To help introduce the new service is the Mineral Man Spa & Golf Package, which includes overnight accommodations with a round of golf at the award-winning Resort Course and the spa session. Starting in April, the package is $474.
"Oftentimes men have never been to a spa, so maybe their spouse or significant other can talk them into it on vacation," Campbell said, noting she thinks golfers will like the combination the Mineral Man package provides. "At a resort you’re getting a lot of first time people who have never been to a spa."
Men account for 20 percent of its spa business at The Spa Coeur d’Alene, which follows the national trend. According to figures published in the November 2006 edition of Club & Resort Business Magazine, 31 percent of all U.S. spa goers are men. Accordingly, The Spa Coeur d’Alene, a $10 million, two-floor facility that debuted in spring 2006, is in touch with relieving male anxiety for treatments as simple as the common pedicure. Providing men with their own private area helps put them at ease.
"That’s very important," Campbell says. "Men do not have to be in the same salon with women. We’re all about making our guests enjoy their experience. Everyone is comfortable – the men and the women. And they tend to enjoy the option of being able to not be mixed in with everybody."
The Gentlemen Only area at The Spa Coeur d’Alene offers treatments that enable guests to "escape" and just relax. When everything is done, the men feel at the top of their game, physically and mentally – which they discover is beneficial whether they are heading out to play golf on The Resort Course, or off to a meeting in the renovated Conference Center. Options available only in the Gentlemen Only area upstairs include:
Gentleman’s Detoxifying Facial ($125, 60 minutes) — meets the unique sensitivities and needs of a man’s skin while eliminating stress. Includes a hand and foot massage. (Available only in the unisex area of the spa.)
Pure Essence Shower ($25, five minutes) — pure pleasure in the exclusive $100,000 Silver TAG Swiss Shower, which has 18 showerheads that invigorate with 60 gallons of water a minute at four different temperature settings (between 70-102 degrees) to reduce stress, release tension and promote relaxation.
Flow-through Tub Hydrotherapy ($25, 10 minutes) — recommended as a prelude to a massage, it creates a sensation of serenity, as if bathing in a pure mountain spring.
Downstairs, the atmosphere in the Gentlemen Only barber and pedicure areas are specifically designed for relaxation. Unisex is the central theme, with stone décor accompanied by the sounds of waterfalls in the background. The colors are a soft and soothing combination of brown, blue and beige, and there’s the intoxicating aroma of cedar that creates a feeling of being in Northern Idaho’s great outdoors.
"Everything about the men’s area is very calming, relaxing and soothing but you don’t feel like it was meant for a woman at all," Campbell says. "Once you walk into our spa you don’t feel like you’re part of the hotel. It takes you away from the rest of the world."
Another fine touch for men is in the Barber Room, which has a Vibe TV, woven leather black wallpaper and a Ferrari red barber chair. The Gentlemen’s Barber Cut ($45, 60 minutes) comes complete with a scalp massage, hot towel treatment, haircut, shoulder massage and a mini manicure (nails clipped, cuticles pushed back, hands massaged), while the Gentlemen’s Pedicure ($65, 50 minutes) is the same as a conventional pedicure, but done in a private room. Jack Black products, exclusively formulated for men, are available in the Barber Room.
The Spa also features its own proprietary line of products for men and women, Spruce & Cedar, offering the scent from clippings of trees indigenous to Northern Idaho. The line includes shampoo, conditioner, lotion, scrub, bath gel and body gel.
The choice for discerning travelers worldwide, The Coeur d’Alene Golf & Spa Resort combines luxury with endless recreational opportunities and serves as an ideal locale for conventions and wedding celebrations alike. A member of the family of Preferred Hotels, The Resort is 31 miles east of Spokane, Wash., and 100 miles south of the Canadian border. For reservations and more details call 800-688-5253 or visit www.cdaresort.com .
Contact:
Danielle Ryba Ed Vyeda
The Coeur d’Alene Resort Hunter Public Relations
(208) 667-7275 (831) 375-1747
dryba@blue541.com evyeda@hunter-pr.com
