Nick Price Apparel is first to market with luxury performance mercerized golf category
January 23, 2007 – Nick Price Apparel, Purveyor of Fine Men’s Fashion, known for high quality golf apparel will debut their new Cool-Luxeâ?¢ luxury performance shirt collection at the at the 2007 PGA Show in Orlando.
Nick Price Apparel, known for their classic styling, fantastic colors and superior quality introduced the Cool-Luxeâ?¢ collection during the summer of 2006. Realizing the trend towards performance wear in the industry, Nick Price developed Cool-Luxeâ?¢ and it has quickly become the leader in the luxury performance category. It is the only luxury performance golf shirt now available in leading pro shops throughout the United States.
The Cool-Luxe â?¢ collection offers golfers the best of both worlds. It has the textured feel of the 60’s double mercerized Egyptian cotton coupled with the performance enhancement characteristics of the proprietary moisture wicking system. This offers the golfer that wants the classic styled golf shirt with all of today’s most important performance characteristics.
The new line meets the growing demand for an upscale version of the performance golf shirts which to this point has not been addressed in the upscale luxury market. Nick Price Collection CEO Barry Pry explains, "Nick Price is once again on the cutting edge of the apparel industry by being first to market in the luxury category with the Cool-Luxe â?¢ technology. We have no doubt this will continue to be a major player in the apparel industry as the early indications from customers are extremely positive. The Cool-Luxeâ?¢ category has enabled us to round out our full apparel collection which is now in proshops throughout the country."
About The Nick Price Apparel
The Nick Price Apparel, founded in 2003, is headquartered in Pinehurst, NC. Nick Price features luxury performance and mercerized knits, golf outerwear and an extensive line of upscale casual wear. Nick Price features an exceptional combination of quality, design and craftsmanship. The company is represented at top golf courses and resorts throughout the world including Pine Valley Golf Club, Seminole Country Club, Pinehurst Golf Resort, Trump International Golf Club, Congressional Golf Club, Atlanta Country Club and Whistling Straits Golf Course. For more information on the Nick Price Apparel visit their website at www.nickpricecollection.com or call (877) 677-4478.
Contact:
Neil Stratford
nstratford@stratcogroup.com
Strat-Comm (908) 542 9300 x 106
