GILBERT, AZ. (January 24, 2007) – Player’s Pass, a national company that markets a discount golf membership program featuring half-price golf at more than 800 courses nationwide, announced today that it is launching a major direct marketing initiative that will make the product available to the general public.
Until recently, Player’s Pass was sold primarily by high school student athletes as a fundraising vehicle. A network of more than 800 participating golf courses offers rounds of golf at significant discounts to Player’s Pass members. Now, the general public can receive those same discounts by purchasing Player’s Pass memberships through the website at www.playerspass.com, at golf retail outlets and golf courses in five cities, or throughout the winter at golf trade shows across the country. The program is being launched throughout the winter at a number of regional golf trade shows, Golf Fest in Orlando and the PGA Merchandise Show. Thousands of complimentary 30-day memberships are being distributed.
Chuck Moxley, vice president of marketing for Varsity Gold, the Gilbert, Arizona-based parent company for Player’s Pass, called the move "part of a major expansion for Player’s Pass." He added, "We’ve been successful marketing Player’s Pass through Varsity Gold’s national sales force of high school athletics fund raisers, so it was a natural move to expand our marketing efforts to the general public."
Moxley also points out that while Player’s Pass is expanding beyond fundraising, it is not losing its altruistic aspect. A portion of the proceeds from the sale of every Player’s Pass membership is donated to junior golf programs through PGA Sections, First Tee programs and other approved outlets.
Andy Mears, who was recently promoted to National Director of Business Development for Player’s Pass and also appointed to the prestigious Growth of the Game Committee of the Michigan Section PGA, will be spending much of the first part of the year on the road, developing the national program for Player’s Pass. A longtime PGA professional, he understands both the need to cultivate more business for golf courses, while encouraging golfers to play more often."
"There is no doubt that the golf industry needs to be innovative and needs a bit of help as it struggles along the road to recovery," said Mears. "Player’s Pass is one of the tools that can encourage golfers to play more golf. My love of the game, desire to see it continue to grow, and belief in Player’s Pass as a product all come together on my list of personal goals. Our expansion into direct marketing of Player’s Pass will have a significant impact on the golf industry, as well as golf’s millions of avid players."
Moxley immediately announced that Mears would be hiring and training a number of Player’s Pass Ambassadors, local representatives in key cities, to bring the program to the grass roots level.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona-based company founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools raise more than $40 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing . Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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