460 cc Driver Incorporates Movable Weight Technology and Four Weight Ports for Players Who Prefer to Dial in a "Fine-Tuned Explosion" for Greater Distance
CARLSBAD, Calif. (January 26, 2007) -Nearly three years ago TaylorMade introduced the r7® quad, a 400 cc driver with four cartridge ports and 26 grams of movable weight. At the time, the idea of creating a 460 cc driver with four cartridge ports seemed far off. Now, that idea has become reality with the introduction of the r7 SuperQuad, a powerful and adjustable new driver capable of launching the ball with what can accurately be described as a "fine-tuned explosion."
The r7 SuperQuad combines the power and forgiveness of a 460 cc clubhead – the maximum size allowed by the USGA – with the ability to promote changes to the launch angle, spin-rate and trajectory. For players who demand the freedom to dial in specific sets of launch conditions in their pursuit of greater distance, the SuperQuad is the longest driver with Movable Weight Technologyâ?¢ (MWTâ?¢) that we’ve ever created. It’s also one of the most striking in appearance. The contemporarily shaped clubhead is finished entirely in a deep, rich black, including the clubface. Yellow accents on the sole, similar to those on the r7 425 and r7 460, offer a dramatic contrast. It’s a safe bet that the SuperQuad’s appearance alone gives it "stand-out" status in the crowded driver marketplace.
The r7 SuperQuad is engineered for players who prefer to assess and calculate before launching the ball, who enjoy tweaking their equipment in attempts to optimize their equipment and eke the absolute most out of their physical abilities. SuperQuad players like options. They value course management and approach the game as a chess player would.
The fact that the r7 SuperQuad even exists is itself a feat of engineering. How were TaylorMade engineers able to incorporate four MWTâ?¢ cartridge ports and free up 26 grams of movable weight (two 12-gram cartridges and two 1-gram cartridges) in a 460 cc head? To put it simply, they developed ways to expand the application of our Ultra-Thin Wall technology throughout the clubhead, including the hosel. Easy to say, difficult to accomplish. It’s safe to say that TaylorMade is the only company capable of engineering such a driver, and that the SuperQuad is far and away the most technologically advanced golf club ever created. It’s the meeting of the largest clubhead size allowed by the USGA and the most advanced clubhead technology ever devised. There’s no club that comes close to matching its combination of looks, feel, sound, adjustability, forgiveness, distance and accuracy.
While SuperQuad’s bold look is certain to generate widespread admiration and trial, its performance is what will close the deal. In a world of 460 cc drivers, this is the only one with four weight ports and this much movable weight (26 grams). That’s a huge advantage for TaylorMade, since no other brand has come close to creating a technology close to it. The SuperQuad’s MWT gives players the ability to choose from six CG locations in one driver. They can raise or lower their launch angle by 1.5°, making a 9.5° driver behave like an 8° or 11°. It promotes a lateral change in ball flight of up to 28 yards — 14 in either direction. That’s the width of an average fairway.
At 460 cc, the SuperQuad’s MOI is inherently high. Plus, it receives an MOI boost from the weight of the four ports and cartridges concentrated in the heel and toe areas. Remember, the benefit of high MOI is that it keeps ball speed and distance high on mis-hits. Remember also that TaylorMade’s patented Inverted Cone Technology does the same thing that high MOI does: preserves ball speed and distance on mis-hits. When you combine the effect of the clubhead’s high MOI with the positive affect of ICT, the result is an extraordinarily high "effective MOI," which permits SuperQuad to deliver the same type of high ball speed and distance on mis-hits equal to a driver that measures higher than 5800 MOI with a constant-thickness clubface, if not even better.
The SuperQuad’s performance is further bolstered by the new 65-gram TaylorMade SuperFast RE*AX® shaft with .350 tip by Fujikura. RE*AX® is a tour-proven technology that reduces "ovaling" to promote greater stability and consistency for increased distance and accuracy. Four flexes are available: X, S, R and M.
Finally, like all TaylorMade drivers, the r7 SuperQuad sounds fantastic, and is one more reason why tour pros and better players continue to choose TaylorMade.
The r7 SuperQuad is available in four lofts – 8.5°, 9.5°, 10.5° and 11.5°. Its clubface alignment is slightly closed and its CG is exceptionally low, making it a great option for players in the Improving and Skilled category. The manufacturer’s suggested retail price (MSRP) for the r7 SuperQuad is $499. Availability at retail begins February 23.
r7 SuperQuad TP
For Tour-Caliber players, TaylorMade has created the r7 SuperQuad TP, which features a 1° open clubface alignment and a higher CG location. It includes six movable MWT cartridges (two 1-gram, two 12-gram, one 10-gram and one 14-gram) that make 102 CG locations possible, 18 at standard swingweight. The SuperQuad TP is equipped with a TaylorMade RE*AX® TP shaft with Fujikura ROMBAX technology and .335 tip. Three shaft weights and flexes are available — 75, 65 and 55; and X, S and R. The MSRP for the r7 SuperQuad TP is $725. Availability at retail begins March 20.
r7 SuperQuad TP 1st Edition
The first model to reach stores in the United States will be the r7 SuperQuad TP 1st Edition. It includes 10 MWT cartridges that make 978 CG locations possible, 30 at standard swingweight. It’s engineered with a 1° open clubface alignment and higher CG location, and comes equipped with a 75-gram RE*AX® TP shaft with Fujikura ROMBAX technology and .335 tip, available in two flexes, S and R. It includes a 1st Edition/TP Shield decal on the toe, a 1st Edition black magnetic headcover, a 1st Edition black MWT case, a 1st Edition black MWT torque wrench and a 1st Edition MWT manual. The r7 SuperQuad TP 1st Edition is available at retail now at an MSRP of $1,000.
A "FINE-TUNED EXPLOSION"
"The value of Movable Weight Technology is clear," says Sean Toulon, TaylorMade’s executive vice president of product and brand creation. "More PGA Tour players used TaylorMade drivers with MWT last year than any other type of driver, and thousands and thousands of golfers all over the world have discovered its benefits in TaylorMade drivers, fairway woods and hybrids. In the r7 SuperQuad we’ve been able to combine MWT with the size and power of a 460 cc clubhead, making it the ultimate club for players who prefer to fine-tune their launch conditions to promote maximum distance and accuracy. The r7 SuperQuad allows players to achieve a ‘fine-tuned explosion’ to hit the ball longer than they ever thought possible."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?åÂ9.5 billion (2005).
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
