Overland Park, KS, January 29, 2006 – On the heels of the most successful golf sales year in history, Bushnell Outdoor Products, makers of the number one laser rangefinder on Tour, released its newest laser rangefinder at the PGA Show in Orlando, Florida. The Medalist is a compact measuring device that will be offered at a lower price point and provide more golfers with the opportunity to know the exact distance on every shot.
Like its predecessor the PinSeeker 1500, which catapulted the company to record sales growth in 2006, the Medalist is equipped with PinSeeker technology and will combine pinpoint accuracy and consistency enabling the user to range up to 300 yards +/- one yard to the flag without the use of reflectors.
"As our research and development continues to innovate, we are able to provide consumers with PinSeeker technology at a lower price point," said Bushnell Product Manager Jordan Vermillion. "The Medalist is an example of our innovation and we look forward to creating exciting new technologies that will consistently put Bushnell on the cutting edge of this field."
Since last year’s introduction of the PinSeeker 1500 Tournament and Slope Edition, sales have soared in green-grass and off-course retail shops. Bushnell expects continued success as the Medalist will reach a whole new group of avid golfers.
"The Medalist provides an attractive price point for a broader range of the golfing public," said Jason Seeman, Golf Sales Manager at Bushnell. "Bushnell continues to offer golfers seeking premium high-end products with the PinSeeker 1500 rangefinders, which are capable of ranging distances from five to 1,600 yards."
Weighing just 9 oz., the Medalist is 1.7×4.5×3.8 in size and is ready to be used right out-of-the-box, allowing it to be played at 100% of the courses around the world without the need for reflectors.
Powered by a 9-volt battery, the lightweight Medalist boasts a 4x magnification and features a rubber armoring, making the product easy to grip. It also comes with a premium carrying case.
The Bushnell Medalist is available at retail partners for $299.
For more information on the Bushnell family of laser rangefinders, including the exciting new Medalist, visit the company’s new website at www.bushnellgolf.com.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Browning Sports Optics®, Tasco®, Serengeti®, Bolle®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Blackwater Gear® and Butler Creek® brand names. For information about any of these brands or products, please contact the Public Relations Department at (913) 752-6105
Contact:
Charley Fitzwilliam
UMA
562-546-6007
cfitzwilliam@umainc.net
