First-Ever U.S. Network TV Commercials from Luxury Market Leader
(LONDONDERRY, New Hampshire) – Renowned Danish shoemaker ECCO announces a widespread promotional campaign that includes its first-ever U.S. network television commercials highlighting the company’s status as the "Official Footwear Supplier" of the 2007 AT&T Pebble Beach National Pro-Am golf tournament.
In cooperation with key retailers such as Nordstrom, Golf Galaxy, Golfsmith and Edwin Watts, as well as ECCO stores nationwide, the company is also sponsoring contests coinciding with the tournament. These will be promoted via in-store displays, e-mail campaigns, national print advertising and 30-second commercials on CBS and The Golf Channel accentuating the comfort, style and performance of the brand’s men’s and women’s golf shoes.
Grand prizes include world class golf vacations for two with registration from January 1 to March 31, 2007 at www.eccousa.com/wintrip.
"This is an extremely exciting opportunity for ECCO," says Tom Nelson, President, ECCO USA. "Coinciding with our on-going relationship with this superb tournament, we’re reaching out to the millions of golfers and non-golfers alike who tune in to watch their favorite celebrities compete alongside PGA Tour stars."
As part of its agreement with the Pebble Beach Company, ECCO will outfit the many international entertainment, sports and business celebrity participants at the AT&T Pebble Beach National Pro-Am in classic and contemporary styles from the company’s new 2007 golf collection. The brand’s extensive line of luxury golf shoes will also be showcased at the on-site product pavilion, and be featured on the tournament’s website and in the official event program.
Likely celebrity participants in the event include Justin Timberlake, Bill Murray, Tom Brady, Mark Wahlberg, Samuel L. Jackson, Donald Trump, George Lopez, Ray Romano, Dennis Quaid, Kenny G., Andy Garcia and Carson Daly. They will be paired with a full field of PGA Tour stars, such as ECCO staff players Fred Couples and Aaron Baddeley.
ECCO golf shoes are also worn in competition by international Tour stars Colin Montgomerie, Thomas Bjorn, Juli Inkster, Thongchai Jaidee, Meena Lee, Sophie Gustafson, Anna Rawson and others.
Matching innovative designs with cutting-edge technology and out-of-the-box comfort, the Spring/Summer 2007 ECCO Golf Collection includes classic, casual and sport models in a variety of new styles and colors alongside several returning favorites.
ECCO golf shoes provide the ideal platform for the perfect swing via a network of performance technologies, including:
â?¢ Ultra-soft, high-grade leathers with hydrophobic treatments for superb water-resistance
â?¢ A direct-injection process unique to ECCO in the golf industry ensures durability, comfort and shock-absorption
â?¢ Internal stabilizer reduces torque and creates a stable swing platform
â?¢ Double-layer insole provides extra cushion and absorbs heel force to reduce stress on the knees, hip and back
â?¢ Internal Air-Circulation System maintains a fresh, dry and cool foot environment
â?¢ Dynamic Energy Return System produces a trampoline effect during foot-strike and follow-through to reduce fatigue during the course of a round
â?¢ Advanced grip systems include Eclipse cleats with the Fast Twist insert system, Stinger cleats with the Q-Lok insert system, and molded traction bars
About ECCO
ECCO Sko A/S is an international group founded in 1963 by Karl Toosbuy in Denmark. Today, ECCO is a global player in the dress and casual footwear industry, with direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO has more than 10,500 employees worldwide. ECCO USA, Inc. is based in Londonderry, New Hampshire. For more information: www.eccousa.com, (800) 886-3226.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@billycaspergolf.com
